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Implementing a Customer Relationship Strategy: The Asymmetric Impact of Poor Versus Excellent Execution
Colgate, Mark R.; Danaher, Peter J. - In: Journal of the Academy of Marketing Science 28 (2000) 3, pp. 375-387
Persistent link: https://www.econbiz.de/10006152407
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Building models for marketing decisions:
Brodie, Roderick J.; Danaher, Peter J. - In: International journal of research in marketing : IJRM ; … 17 (2000) 2, pp. 135-140
Persistent link: https://www.econbiz.de/10006184648
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How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
Coviello, Nicole E.; Brodie, Roderick J.; Danaher, Peter J. - In: Journal of marketing 66 (2002) 3, pp. 33-46
Persistent link: https://www.econbiz.de/10005941777
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A study of marketing departments in Australasian universities
Danaher, Peter J.; Starr Jr, Richard G. - In: European journal of marketing : EJM 32 (1998) 9-10, pp. 771-784
Persistent link: https://www.econbiz.de/10006098504
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Customer Satisfaction during the Service Delivery Process
Danaher, Peter J.; Mattsson, Jan - In: European journal of marketing : EJM 28 (1994) 5, pp. 5-16
Persistent link: https://www.econbiz.de/10006104756
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A Comparison of Online and Offline Consumer Brand Loyalty - High-share brands have greater loyalty when bought online compared with offline.
Danaher, Peter J.; Wilson, Isaac W.; Davis, Robert A. - In: Marketing science : the marketing journal of the … 22 (2003) 4, pp. 461-476
Persistent link: https://www.econbiz.de/10006884375
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Optimal Pricing of New Subscription Services: Analysis of a Market Experiment - How much per month and how much per minute to maximize subscription revenue.
Danaher, Peter J. - In: Marketing science : the marketing journal of the … 21 (2002) 2, pp. 119-138
Persistent link: https://www.econbiz.de/10006894412
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A Coincidental Survey of People Meter Panelists: Comparing What People Say with What They Do
Danaher, Peter J.; Beed, Terence W. - In: Journal of advertising research 33 (1993) 1, pp. 86
Persistent link: https://www.econbiz.de/10006540310
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Using Conjoint Analysis to Determine the Relative Importance of Service Attributes Measured in Customer Satisfaction Surveys
Danaher, Peter J. - In: Journal of retailing 73 (1997) 2, pp. 235-260
Persistent link: https://www.econbiz.de/10006630283
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Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis
Danaher, Peter J.; Mullarkey, Guy W.; Essegaier, Skander - In: Journal of marketing research : JMR 43 (2006) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10006640228