How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
| Year of publication: |
2002
|
|---|---|
| Authors: | Coviello, Nicole E. ; Brodie, Roderick J. ; Danaher, Peter J. ; Johnston, Wesley J. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 66.2002, 3, p. 33-46
|