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An integrated model of customer social exchange relationship: the moderating role of customer experience
Yi, Youjae; Gong, Taeshik - In: The service industries journal 29 (2009) 11, pp. 1513-1528
Persistent link: https://www.econbiz.de/10008328665
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Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention
Yi, Youjae; Nataraajan, Rajan; Gong, Taeshik - In: Journal of business research : JBR 64 (2011) 1, pp. 87-96
Persistent link: https://www.econbiz.de/10008769040
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The Impact of Other Customers on Customer Citizenship Behavior
Yi, Youjae; Gong, Taeshik; Lee, Hyojin - In: Psychology & marketing 30 (2013) 4, pp. 341-356
Persistent link: https://www.econbiz.de/10010085257
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The electronic service quality model: The moderating effect of customer self-efficacy
Yi, Youjae; Gong, Taeshik - In: Psychology & marketing 25 (2008) 7, pp. 587-601
Persistent link: https://www.econbiz.de/10008068020
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The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior
Yi, Youjae; Gong, Taeshik - In: Industrial marketing management : the international … 37 (2008) 7, pp. 767-784
Persistent link: https://www.econbiz.de/10008897143
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Customer value co-creation behavior: Scale development and validation
Yi, Youjae; Gong, Taeshik - In: Journal of business research : JBR 66 (2013) 9, pp. 1279-1284
Persistent link: https://www.econbiz.de/10010121558
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The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior
Yi, Youjae; Gong, Taeshik - In: Industrial marketing management : the international … 37 (2008) 7, pp. 767-783
Persistent link: https://www.econbiz.de/10008135886
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If employees "go the extra mile," do customers reciprocate with similar behavior?
Yi, Youjae; Gong, Taeshik - In: Psychology & marketing 25 (2008) 10, pp. 961-986
Persistent link: https://www.econbiz.de/10008103823
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The Moderating Role of Confidence in Expectations and the Asymmetric Influence of Disconfirmation on Customer Satisfaction
Yi, Youjae; La, Suna - In: The service industries journal 23 (2003) 5, pp. 20-47
Persistent link: https://www.econbiz.de/10006251119
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Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty
Yi, Youjae; Jeon, Hoseong - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 229-240
Persistent link: https://www.econbiz.de/10006151054