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Effects of Spikes in the Price of Gasoline on Behavioral Intentions: A Mental Accounting Explanation
Godek, John; Murray, Kyle B. - In: Journal of behavioral decision making 25 (2012) 3, pp. 295-303
Persistent link: https://www.econbiz.de/10009972938
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The A2SC2 Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
Priester, Joseph R.; Nayakankuppam, Dhananjay; Fleming, … - In: Journal of consumer research : JCR ; an … 30 (2004) 4, pp. 574-587
Persistent link: https://www.econbiz.de/10006647708
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Retailer evaluation: the crucial link between in-store processes and shopping outcomes
Gurel-Atay, Eda; Giese, Joan; Godek, John - In: The international review of retail, distribution and … 20 (2010) 3, pp. 297-311
Persistent link: https://www.econbiz.de/10008431883
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The effect of weather on consumer spending
Murray, Kyle B.; Di Muro, Fabrizio; Finn, Adam; … - In: Journal of retailing and consumer services 17 (2010) 6, pp. 512-521
Persistent link: https://www.econbiz.de/10008639769
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Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice
Murray, Kyle B.; Häubl, Gerald - In: Journal of consumer research : JCR ; an … 34 (2007) 1, pp. 77-88
Persistent link: https://www.econbiz.de/10007743766
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INTELLIGENCE - RESEARCH BRIEF - Double Agents - The electronic decision aids that provide online shoppers with personalized product recommendations also often act on behalf of sell...
Häubl, Gerald; Murray, Kyle B. - In: MIT sloan management review 47 (2006) 3, pp. 5-13
Persistent link: https://www.econbiz.de/10007222375
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INTELLIGENCE - STRATEGY - The Strategic Benefits of Managing Risk - Risk management techniques allow managers to evolve a common language of risk and a shared sense of which risks...
Häubl, Gerald; Murray, Kyle B. - In: MIT sloan management review 47 (2006) 3, pp. 5
Persistent link: https://www.econbiz.de/10007222376
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INTELLIGENCE - CUSTOMER SERVICE - Satisfaction Begins at Home - If you want to find out how well you are serving your customers, ask your employees. Effective service can arise onl...
Häubl, Gerald; Murray, Kyle B. - In: MIT sloan management review 47 (2006) 3, pp. 5
Persistent link: https://www.econbiz.de/10007222377
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Beyond expectations: The effect of regulatory focus on consumer satisfaction
Trudel, Remi; Murray, Kyle B.; Cotte, June - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 93-98
Persistent link: https://www.econbiz.de/10009846347
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Productive play time: the effect of practice on consumer demand for hedonic experiences
Murray, Kyle B.; Bellman, Steven - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 376-392
Persistent link: https://www.econbiz.de/10008994044