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Direct-to-Consumer Marketing of Predictive Medical Genetic Tests: Assessment of Current Practices and Policy Recommendations
Liu, Yuping; Pearson, Yvette E. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 2, pp. 131-148
Persistent link: https://www.econbiz.de/10008134892
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"THE WEB" - Developing a Scale to Measure the Interactivity of Websites - How interactive is your website? This research developed a scale measuring the interactivity of websites i...
Liu, Yuping - In: Journal of advertising research 43 (2003) 2, pp. 207-216
Persistent link: https://www.econbiz.de/10006505782
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A Dual-Process Model of Interactivity Effects
Liu, Yuping; Shrum, L. - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 53-68
Persistent link: https://www.econbiz.de/10008255771
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Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability
Liu, Yuping; Yang, Rong - In: Journal of marketing 73 (2009) 1, pp. 93-108
Persistent link: https://www.econbiz.de/10008169215
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Developing effective e-recruiting websites: Insights for managers from marketers
Maurer, Steven D.; Liu, Yuping - In: Business horizons 50 (2007) 4, pp. 305-314
Persistent link: https://www.econbiz.de/10007739029
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A Dual-Process Model of Interactivity Effects
Liu, Yuping; Shrum, L. - In: International journal of advertising : the quarterly … 38 (2009) 2, pp. 53-69
Persistent link: https://www.econbiz.de/10009976394
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What Is Interactivity and Is It Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness
Liu, Yuping; Shrum, L.J. - In: Journal of advertising : official publication of the … 31 (2002) 4, pp. 53-64
Persistent link: https://www.econbiz.de/10008118548