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Antecedents and consequence of Korean and Japanese new product advantage
Nakata, Cheryl; Im, Subin; Park, Heungsoo; Ha, Young-Won - In: Journal of business research : JBR 59 (2006) 1, pp. 28-36
Persistent link: https://www.econbiz.de/10006713682
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Spurring Cross-Functional Integration for Higher New Product Performance: A Group Effectiveness Perspective
Nakata, Cheryl; Im, Subin - In: The journal of product innovation management : an … 27 (2010) 4, pp. 554-572
Persistent link: https://www.econbiz.de/10008410048
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Determinants of Korean and Japanese New Product Performance: An Interrelational and Process View
Im, Subin; Nakata, Cheryl; Park, Heungsoo; Ha, Young-Won - In: Journal of international marketing 11 (2003) 4, pp. 81-112
Persistent link: https://www.econbiz.de/10007231231
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Crafting an environment to foster integration in new product teams
Im, Subin; Nakata, Cheryl - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 164-172
Persistent link: https://www.econbiz.de/10008092937
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Crafting an environment to foster integration in new product teams
Im, Subin; Nakata, Cheryl - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 164-173
Persistent link: https://www.econbiz.de/10008899528
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An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior
Im, Subin; Bayus, Barry L.; Mason, Charlotte H. - In: Journal of the Academy of Marketing Science 31 (2003) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10006151305
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Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Im, Subin; Workman Jr, John P. - In: Journal of marketing 68 (2004) 2, pp. 114
Persistent link: https://www.econbiz.de/10005927924
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Evidence of Asymmetric Information in the Automobile Insurance Market: Dichotomous Versus Multinomial Measurement of Insurance Coverage
Kim, Hyojoung; Kim, Doyoung; Im, Subin; Hardin, Jamesw - In: The journal of risk and insurance : the journal of the … 76 (2009) 2, pp. 343-366
Persistent link: https://www.econbiz.de/10008249152
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Does innate consumer innovativeness relate to new product-service adoption behavior? The intervening role of social learning via vicarious innovativeness
Im, Subin; Mason, Charlotte H.; Houston, Mark B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10007735097
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Testing interaction effects of the dimensions of market orientation on marketing program creativity
Im, Subin; Hussain, Mahmood; Sengupta, Sanjit - In: Journal of business research : JBR 61 (2008) 8, pp. 859-867
Persistent link: https://www.econbiz.de/10008065130