Narrow search
Showing 1 - 5 of 5
Cover Image
A framework for measuring the quality of long-term business relationships
Floh, Arne - In: Der Markt : international journal of marketing 47 (2008) 4, pp. 163-168
Persistent link: https://www.econbiz.de/10009853326
Cover Image
Führen Kundenclubs zu Kundenbindung? : eine empirische Untersuchung der Wirkungsweise von Kundenclubs im stationären Handel
Floh, Arne; Koller, Monika - In: Jahrbuch der Absatz- und Verbrauchsforschung 51 (2005) 2, pp. 116-135
Persistent link: https://www.econbiz.de/10006077339
Cover Image
Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour
Floh, Arne; Koller, Monika; Zauner, Alexander - In: Journal of marketing management : MM 29 (2013) 5, pp. 646-670
Persistent link: https://www.econbiz.de/10010135407
Cover Image
Success factors of internet payment systems
Treiblmaier, Horst; Pinterits, Andreas; Floh, Arne - In: International journal of electronic business 6 (2008) 4, pp. 369-385
Persistent link: https://www.econbiz.de/10009851598
Cover Image
Further insights into perceived value and consumer loyalty: A “Green” perspective
Koller, Monika; Floh, Arne; Zauner, Alexander - In: Psychology & marketing 28 (2011) 12, pp. 1154-1177
Persistent link: https://www.econbiz.de/10009796289