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Implementation of Industrial Process Innovations: Factors, Effects and Marketing Implications
Meyers, Patricia W.; Sivakumar, K.; Nakata, Cheryl - In: The journal of product innovation management : an … 16 (1999) 3, pp. 295-311
Persistent link: https://www.econbiz.de/10007339613
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A Philosophy of Reviewing: Taking Cues from Henry James
Nakata, Cheryl - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 346-347
Persistent link: https://www.econbiz.de/10006151024
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A Philosophy of Reviewing: Taking Cues from Henry James
Nakata, Cheryl - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 346
Persistent link: https://www.econbiz.de/10006151025
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Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000-2003 Outstanding Reviewer Award Recipients: Introduction to Special Section
Chandy, Rajesh K.; Homburg, Christian; Macinnis, Debbie; … - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 312-313
Persistent link: https://www.econbiz.de/10006151042
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Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000-2003 Outstanding Reviewer Award Recipients: Introduction to Special Section
Chandy, Rajesh K.; Homburg, Christian; Macinnis, Debbie; … - In: Journal of the Academy of Marketing Science 31 (2003) 3, pp. 312
Persistent link: https://www.econbiz.de/10006151043
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Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture
Nakata, Cheryl; Sivakumar, K. - In: Journal of the Academy of Marketing Science 29 (2001) 3, pp. 255-275
Persistent link: https://www.econbiz.de/10006152079
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Cause-related marketing: More buck than bang?
Berglind, Matthew; Nakata, Cheryl - In: Business horizons 48 (2005) 5, pp. 443-454
Persistent link: https://www.econbiz.de/10006160911
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National Culture and New Product Development: An Integrative Review
Nakata, Cheryl; Sivakumar, K. - In: Journal of marketing 60 (1996) 1, pp. 61-72
Persistent link: https://www.econbiz.de/10005989529
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Antecedents and consequence of Korean and Japanese new product advantage
Nakata, Cheryl; Im, Subin; Park, Heungsoo; Ha, Young-Won - In: Journal of business research : JBR 59 (2006) 1, pp. 28-36
Persistent link: https://www.econbiz.de/10006713682
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Progress and promise: the last decade of international marketing research
Nakata, Cheryl; Huang, Yili - In: Journal of business research : JBR 58 (2005) 5, pp. 611-618
Persistent link: https://www.econbiz.de/10006713924