//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Resource allocation in marketi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Online availability
All
Undetermined
1
Type of publication
All
Article
14
Language
All
Undetermined
9
English
5
Author
All
Raman, Kalyan
14
Mantrala, Murali K.
3
Naik, Prasad A.
3
Block, Martin
2
Schultz, Don E.
2
Bridges, Eileen
1
Chatterjee, Rabikar
1
Ensor, Katherine B.
1
Malthouse, Edward C.
1
Sridhar, Shrihari
1
Tang, Yihui (Elina)
1
Wesley Hutchinson, J.
1
Winer, Russell S.
1
more ...
less ...
Published in...
All
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Marketing : journal of research and management
2
European journal of operational research : EJOR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Review of marketing science
1
The service industries journal
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
17
RePEc
6
EconStor
1
Other ZBW resources
1
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Optimal Monopolist Pricing Under Demand Uncertainty in Dynamic Markets
Raman, Kalyan
;
Chatterjee, Rabikar
- In:
Management science : journal of the Institute for …
41
(
1995
)
1
,
pp. 144-162
Persistent link: https://www.econbiz.de/10006103088
Saved in:
2
Planning Marketing-Mix Strategies in the Presence of Interaction Effects
Naik, Prasad A.
;
Raman, Kalyan
;
Winer, Russell S.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
1
,
pp. 25-34
Persistent link: https://www.econbiz.de/10006878236
Saved in:
3
Understanding the Impact of Synergy in Multimedia Communications
Naik, Prasad A.
;
Raman, Kalyan
- In:
Journal of marketing research : JMR
40
(
2003
)
4
,
pp. 375-388
Persistent link: https://www.econbiz.de/10006649037
Saved in:
4
Demand uncertainty and supplier's returns policies for a multistore style-good retailer
Mantrala, Murali K.
;
Raman, Kalyan
- In:
European journal of operational research : EJOR
115
(
1999
)
2
,
pp. 270-284
Persistent link: https://www.econbiz.de/10006667843
Saved in:
5
Inductive Inference and Replications: A Bayesian Perspective
Raman, Kalyan
- In:
Journal of consumer research : JCR ; an …
20
(
1994
)
4
,
pp. 633-643
Persistent link: https://www.econbiz.de/10006684229
Saved in:
6
Finding Choice Alternatives in Memory: Probability Models of Brand Name Recall
Wesley Hutchinson, J.
;
Raman, Kalyan
;
Mantrala, Murali K.
- In:
Journal of marketing research : JMR
31
(
1994
)
4
,
pp. 441-461
Persistent link: https://www.econbiz.de/10006687034
Saved in:
7
Long-term profit impact of integrated marketing communications program
Raman, Kalyan
;
Naik, Prasad A.
- In:
Review of marketing science
2
(
2004
)
8
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009932578
Saved in:
8
The Impact of Need Frequency on Service Marketing Strategy
Bridges, Eileen
;
Ensor, Katherine B.
;
Raman, Kalyan
- In:
The service industries journal
23
(
2003
)
3
,
pp. 40-62
Persistent link: https://www.econbiz.de/10006256637
Saved in:
9
Media synergy comes of age : Part 1
Schultz, Don E.
;
Block, Martin
;
Raman, Kalyan
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10009869305
Saved in:
10
Media synergy comes of age : part 2
Schultz, Don E.
;
Block, Martin
;
Raman, Kalyan
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
2
,
pp. 88-99
Persistent link: https://www.econbiz.de/10009869310
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->