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The effects of the country of...
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Fetscherin, Marc
19
Alon, Ilan
8
Toncar, Mark
7
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2
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2
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2
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2
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European journal of marketing : EJM
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
International journal of Chinese culture and management : IJCCM
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International marketing review
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Multinational business review
2
Asian business & management
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OLC EcoSci
ECONIS (ZBW)
57
Other ZBW resources
21
RePEc
3
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1
USB Cologne (EcoSocSci)
1
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The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers' brand personality perceptions
Fetscherin, Marc
;
Toncar, Mark
- In:
International marketing review
27
(
2010
)
2
,
pp. 164-179
Persistent link: https://www.econbiz.de/10008406622
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2
Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc
;
Toncar, Mark
- In:
Multinational business review
17
(
2009
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10009889606
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3
A study of visual puffery in fragrance advertising: Is the message sent stronger than the actual scent?
Toncar, Mark
;
Fetscherin, Marc
- In:
European journal of marketing : EJM
46
(
2012
)
1
,
pp. 52-73
Persistent link: https://www.econbiz.de/10009830302
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4
Evaluating foreign-market environments for international franchising expansion
Alon, Ilan
;
Toncar, Mark
;
MacKee, David
- In:
Foreign trade review : quarterly journal of Indian …
35
(
2000
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009922433
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5
Evaluating foreign-market environments for international franchising expansion
Alon, Ilan
;
Toncar, Mark
;
McKee, David L.
- In:
Foreign trade review : quarterly journal of Indian …
39
(
2004
)
1
,
pp. 169-181
Persistent link: https://www.econbiz.de/10009922478
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6
Perceptions and Preferences of Study Abroad
Toncar, Mark
;
Reid, Jane
;
Anderson, Cynthia
- In:
Journal of teaching in international business
17
(
2005
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10007096244
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7
ARTICLES - Consumer Responses to Tropes in Print Advertising
Toncar, Mark
;
Munch, James
- In:
Journal of advertising : official publication of the …
30
(
2001
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10008119744
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8
Importance of cultural and risk aspects in music piracy : a cross-national comparison among university students
Fetscherin, Marc
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10009889430
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9
Export competitiveness patterns in Indian industries
Fetscherin, Marc
;
Pillania, Rajesh K.
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 188-206
Persistent link: https://www.econbiz.de/10010005358
Saved in:
10
Corporate Social Responsibility in Emerging Markets
Li, Shaomin
;
Fetscherin, Marc
;
Alon, Ilan
;
Lattemann, …
- In:
Management international review : mir ; journal of …
50
(
2010
)
5
,
pp. 635-655
Persistent link: https://www.econbiz.de/10008640573
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