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The media handbook : a complet...
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Katz, Helen
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Lee, Wei-Na
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Journal of advertising research
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Journal of current issues and research in advertising : JCIRA
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OLC EcoSci
ECONIS (ZBW)
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New Media, New Messages: An Initial Inquiry into Audience Reactions to Advertising on Videocassettes
Lee, Wei-Na
;
Katz, Helen
- In:
Journal of advertising research
33
(
1993
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10006540311
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Action-Reaction: Why Turbulence is Fundamental to the Advertising Industry
Katz, Helen
- In:
Journal of current issues and research in advertising : …
18
(
1996
)
2
,
pp. 19-24
Persistent link: https://www.econbiz.de/10008123672
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