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The Process of Market-Driven Transformation
Vandermerwe, Sandra - In: Long range planning : LRP ; international journal of … 28 (1995) 2, pp. 79-91
Persistent link: https://www.econbiz.de/10007303518
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New Competitive Spaces: Jointly Investing in New Customer Logic
Vandermerwe, Sandra - In: The Columbia journal of world business : publ. … 31 (1996) 4, pp. 80-101
Persistent link: https://www.econbiz.de/10007318765
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Becoming a Customer "Owning" Corporation
Vandermerwe, Sandra - In: Long range planning : LRP ; international journal of … 29 (1996) 6, pp. 770-782
Persistent link: https://www.econbiz.de/10007319644
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The Corporate Entrepreneur: Leading Organizational Transformation
Vandermerwe, Sandra; Birley, Sue - In: Long range planning : LRP ; international journal of … 30 (1997) 3, pp. 345-352
Persistent link: https://www.econbiz.de/10007371432
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Viewpoint - Leaders and customers: Who leads whom?
Lloyd, Bruce; Vandermerwe, Sandra - In: Leadership & organization development journal 21 (2000) 1-2, pp. 55-58
Persistent link: https://www.econbiz.de/10006837038
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STRATEGY – THE BOTTOM OF THE PYRAMID
ANDERSON, JAMIE; KUPP, MARTIN; VANDERMERWE, SANDRA - In: Business strategy review 21 (2010) 4, pp. 46-52
Persistent link: https://www.econbiz.de/10008771157
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Strategy-Marketing - How Increasing Value to Customers Improves Business Results - Traditional strategies built around market share lead to diminishing returns. Smart companies are...
Vandermerwe, Sandra - In: MIT sloan management review 42 (2000) 1, pp. 27-38
Persistent link: https://www.econbiz.de/10006282947
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The electronic `go-between service provider': a new `middle' role taking centre stage
Vandermerwe, Sandra - In: European management journal : publ. twice a year for … 17 (1999) 6, pp. 598-608
Persistent link: https://www.econbiz.de/10006293641
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Service Structures: Building Seamless Service Structures: Some Whys, Whats, Hows
Vandermerwe, Sandra - In: European management journal : publ. twice a year for … 12 (1994) 3, pp. 280-286
Persistent link: https://www.econbiz.de/10006339512
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Achieving Deep Customer Focus - True customer focus is the product of fundamental and systemic organizational change -- A 10-stage transformation that results in companywide innova...
Vandermerwe, Sandra - In: MIT sloan management review 45 (2004) 3, pp. 26-34
Persistent link: https://www.econbiz.de/10006246868