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The optimum prepaid monetary incentives for mail surveys
Saunders, J.; Jobber, D.; Mitchell, V. - In: Journal of the Operational Research Society : OR 57 (2006) 10, pp. 1224-1230
Persistent link: https://www.econbiz.de/10007299727
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List of occasional reviewers - 1996
Saunders, J. - In: International journal of research in marketing : IJRM ; … 14 (1997) 1, pp. 99
Persistent link: https://www.econbiz.de/10006206551
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Competitive Positioning. The Key to Market Success
Frambach, R.T.; Hooley, G.J.; Saunders, J. - In: International journal of research in marketing : IJRM ; … 14 (1997) 1, pp. 92-94
Persistent link: https://www.econbiz.de/10006206553
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Editorial
Saunders, J. - In: International journal of research in marketing : IJRM ; … 12 (1995) 2, pp. III
Persistent link: https://www.econbiz.de/10006214612
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List of occasional reviewers - 1995
Saunders, J. - In: International journal of research in marketing : IJRM ; … 12 (1995) 5, pp. 505-506
Persistent link: https://www.econbiz.de/10006217632
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The changing consumer in the UK
Saunders, J.; Saker, J. - In: International journal of research in marketing : IJRM ; … 11 (1994) 5, pp. 477-490
Persistent link: https://www.econbiz.de/10006220680
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Invited Comment on the Market Segmentation Content of 'A Critical Review of Research in Marketing'
Saunders, J. - In: British journal of management : BJM 6 (1995), pp. S89
Persistent link: https://www.econbiz.de/10007213135