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Mantrala, Murali K.
17
Raman, Kalyan
13
Naik, Prasad A.
6
Sridhar, Shrihari
4
Block, Martin
2
Dankworth, Bill
2
Fox, Edward J.
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2
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2
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2
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2
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2
Albers, Sönke
1
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MSI reports : working paper series
4
Journal of marketing research : JMR
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of retailing
2
Marketing : journal of research and management
2
Asia Pacific journal of marketing and logistics
1
European journal of operational research : EJOR
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Production and operations management : an international journal of the Production and Operations Management Society
1
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1
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OLC EcoSci
ECONIS (ZBW)
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RePEc
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3
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Demand uncertainty and supplier's returns policies for a multistore style-good retailer
Mantrala, Murali K.
;
Raman, Kalyan
- In:
European journal of operational research : EJOR
115
(
1999
)
2
,
pp. 270-284
Persistent link: https://www.econbiz.de/10006667843
Saved in:
2
Optimal Resource Allocation with Time-varying Marketing Effectiveness, Margins and Costs
Raman, Kalyan
;
Mantrala, Murali K.
;
Sridhar, Shrihari
; …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
1
,
pp. 43-53
Persistent link: https://www.econbiz.de/10009820982
Saved in:
3
Optimal Monopolist Pricing Under Demand Uncertainty in Dynamic Markets
Raman, Kalyan
;
Chatterjee, Rabikar
- In:
Management science : journal of the Institute for …
41
(
1995
)
1
,
pp. 144-162
Persistent link: https://www.econbiz.de/10006103088
Saved in:
4
Planning Marketing-Mix Strategies in the Presence of Interaction Effects
Naik, Prasad A.
;
Raman, Kalyan
;
Winer, Russell S.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
1
,
pp. 25-34
Persistent link: https://www.econbiz.de/10006878236
Saved in:
5
Understanding the Impact of Synergy in Multimedia Communications
Naik, Prasad A.
;
Raman, Kalyan
- In:
Journal of marketing research : JMR
40
(
2003
)
4
,
pp. 375-388
Persistent link: https://www.econbiz.de/10006649037
Saved in:
6
Inductive Inference and Replications: A Bayesian Perspective
Raman, Kalyan
- In:
Journal of consumer research : JCR ; an …
20
(
1994
)
4
,
pp. 633-643
Persistent link: https://www.econbiz.de/10006684229
Saved in:
7
Long-term profit impact of integrated marketing communications program
Raman, Kalyan
;
Naik, Prasad A.
- In:
Review of marketing science
2
(
2004
)
8
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009932578
Saved in:
8
The Impact of Need Frequency on Service Marketing Strategy
Bridges, Eileen
;
Ensor, Katherine B.
;
Raman, Kalyan
- In:
The service industries journal
23
(
2003
)
3
,
pp. 40-62
Persistent link: https://www.econbiz.de/10006256637
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9
Media synergy comes of age : Part 1
Schultz, Don E.
;
Block, Martin
;
Raman, Kalyan
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10009869305
Saved in:
10
Media synergy comes of age : part 2
Schultz, Don E.
;
Block, Martin
;
Raman, Kalyan
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
2
,
pp. 88-99
Persistent link: https://www.econbiz.de/10009869310
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