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Toward a better understanding of the interplay of personal values and the internet
Schiffman, Leon G.; Sherman, Elaine; Long, Mary M. - In: Psychology & marketing 20 (2003) 2, pp. 169
Persistent link: https://www.econbiz.de/10006970354
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Case study: Service support and capital goods - Dissolving the resistance to obtaining product acceptance in new business markets - It is then manufacturer's responsibility to augm...
Lichtenthal, J.David; Long, Mary M. - In: The journal of business & industrial marketing 13 (1998) 4-5, pp. 356-369
Persistent link: https://www.econbiz.de/10007350242
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Scientific Contributions to the Field from the Journal of Business-to-Business Marketing
Lichtenthal, J.David; Wilson, David T.; Long, Mary M. - In: Journal of business research : JBR 38 (1997) 3, pp. 211-234
Persistent link: https://www.econbiz.de/10006736972
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Internet integration into the industrial selling process: A step-by-step approach
Long, Mary M.; Tellefsen, Thomas; Lichtenthal, J.David - In: Industrial marketing management : the international … 36 (2007) 5, pp. 676
Persistent link: https://www.econbiz.de/10007727780
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Leaping Ahead - Will Your Online Retailing Be a Site for Sore Eyes?
Chiagouris, Larry; Long, Mary M. - In: Marketing management : a quarterly business management … 16 (2007) 2, pp. 43-46
Persistent link: https://www.econbiz.de/10007731219
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The impact of an international field study on students' learning and consumer ethnocentrism
Long, Mary M.; Sandler, Dennis M.; Gopalakrishna, Pradeep - In: International journal of business innovation and research 5 (2011) 6, pp. 704-713
Persistent link: https://www.econbiz.de/10009883530
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The consumption of online news : the relationship of attitudes toward the site and credibility
Chiagouris, Larry; Long, Mary M.; Plank, Richard E. - In: Journal of internet commerce 7 (2008) 4, pp. 528-547
Persistent link: https://www.econbiz.de/10009853571
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Transitioning from traditional to digital content : an examination of opinion leadership and word-of-mouth communication across various media platforms
Cole, Michael D.; Long, Mary M.; Chiagouris, Larry G.; … - In: Journal of internet commerce 10 (2011) 1/4, pp. 91-105
Persistent link: https://www.econbiz.de/10009853616
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Opportunities for marketing travel services to new-age elderly
Mathur, Anil; Sherman, Elaine; Schiffman, Leon G. - In: The journal of services marketing 12 (1998) 4-5, pp. 265-277
Persistent link: https://www.econbiz.de/10007349453
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Sociocultural meanings in visually standardized print ads
Callow, Michael; Schiffman, Leon G. - In: European journal of marketing : EJM 38 (2004) 9, pp. 1113-1128
Persistent link: https://www.econbiz.de/10006079444