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Learning from leading-edge customers at The Sims: opening up the innovation process using toolkits
Prügl, Reinhard; Schreier, Martin - In: R & D management 36 (2006) 3, pp. 237-250
Persistent link: https://www.econbiz.de/10007261657
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Preparing business students for co-operation in multi-disciplinary new venture teams: empirical insights from a business-planning course
Lüthje, Christian; Prügl, Reinhard - In: Technovation : the international journal of … 26 (2006) 2, pp. 211-219
Persistent link: https://www.econbiz.de/10006809049
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“Pyramiding: Efficient search for rare subjects”
von Hippel, Eric; Franke, Nikolaus; Prügl, Reinhard - In: Research policy : policy and management studies of … 38 (2009) 9, pp. 1397-1406
Persistent link: https://www.econbiz.de/10008317187
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“Pyramiding: Efficient search for rare subjects”
von Hippel, Eric; Franke, Nikolaus; Prügl, Reinhard - In: Research policy : policy and management studies of … 38 (2009) 9, pp. 1397-1407
Persistent link: https://www.econbiz.de/10008896367
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A User Community-Based Approach to Leveraging Technological Competences: An Exploratory Case Study of a Technology Start-Up from MIT
Keinz, Peter; Prügl, Reinhard - In: Creativity and innovation management 19 (2010) 3, pp. 269-290
Persistent link: https://www.econbiz.de/10008446960
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User-generated versus designer-generated products: A performance assessment at Muji
Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 160-167
Persistent link: https://www.econbiz.de/10010098523
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The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users
Schreier, Martin; Fuchs, Christoph; Dahl, Darren W - In: Journal of marketing 76 (2012) 5, pp. 18-33
Persistent link: https://www.econbiz.de/10010018712
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The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin - In: Journal of marketing 74 (2010) 1, pp. 65-80
Persistent link: https://www.econbiz.de/10008347420
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The "I Designed It Myself" Effect in Mass Customization
Franke, Nikolaus; Schreier, Martin; Kaiser, Ulrike - In: Management science : journal of the Institute for … 56 (2010) 1, pp. 125-141
Persistent link: https://www.econbiz.de/10008353373
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Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self-Design
Franke, Nikolaus; Keinz, Peter; Schreier, Martin - In: The journal of product innovation management : an … 25 (2008) 6, pp. 546-559
Persistent link: https://www.econbiz.de/10008097824