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Managing i-branding to create brand equity
Simmons, Geoff; Thomas, Brychan; Truong, Yann - In: European journal of marketing : EJM 44 (2010) 9, pp. 1260-1286
Persistent link: https://www.econbiz.de/10008451061
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Managing i-branding to create brand equity
Simmons, Geoff; Thomas, Brychan; Truong, Yann - In: European journal of marketing : EJM 44 (2010) 9, pp. 1260-1286
Persistent link: https://www.econbiz.de/10008453007
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Reciprocal value propositions in practice: Constraints in digital markets
Truong, Yann; Simmons, Geoff; Palmer, Mark - In: Industrial marketing management : the international … 41 (2012) 1, pp. 197-207
Persistent link: https://www.econbiz.de/10009830729
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Perceived intrusiveness in digital advertising: strategic marketing implications
Truong, Yann; Simmons, Geoff - In: Journal of strategic marketing 18 (2010) 3, pp. 239-257
Persistent link: https://www.econbiz.de/10008431874
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Inscribing value on business model innovations: Insights from industrial projects commercializing disruptive digital innovations
Simmons, Geoff; Palmer, Mark; Truong, Yann - In: Industrial marketing management : the international … 42 (2013) 5, pp. 744-754
Persistent link: https://www.econbiz.de/10010175136
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Practitioners' perceptions of advertising strategies for digital media
Truong, Yann; McColl, Rod; Kitchen, Philip - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 709-727
Persistent link: https://www.econbiz.de/10008735157
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Marketing planning and digital customer loyalty data in small business
Donnelly, Christina; Simmons, Geoff; Armstrong, Gillian; … - In: Marketing intelligence & planning 30 (2012) 5, pp. 515-535
Persistent link: https://www.econbiz.de/10009993485
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The relationship between small business market orientation and environmental uncertainty
Didonet, Simone; Simmons, Geoff; Díaz-Villavicencio, … - In: Marketing intelligence & planning 30 (2012) 7, pp. 757-780
Persistent link: https://www.econbiz.de/10010027812
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Marketing to postmodern consumers: introducing the internet chameleon
Simmons, Geoff - In: European journal of marketing : EJM 42 (2008) 3, pp. 299-310
Persistent link: https://www.econbiz.de/10007993431
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Integrating sustainable tourism and marketing management: can National Parks provide the framework for strategic change?
Gilmore, Audrey; Simmons, Geoff - In: Strategic change : SC ; briefings in entrepreneurial finance 16 (2007) 5, pp. 191-200
Persistent link: https://www.econbiz.de/10007764355