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Article
98
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91
English
7
Author
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Kumar, V.
98
Venkatesan, Rajkumar
14
Chan, F.T.S.
6
Reinartz, Werner
6
Shah, Denish
6
Petersen, J.Andrew
5
Ganesh, Jaishankar
4
Pancras, Joseph
4
Reinartz, Werner J.
4
Bohling, Timothy
3
George, Morris
3
Kumar, U.
3
Mishra, N.
3
Sriram, S.
3
Tiwari, M.K.
3
Atkinson, Geoff
2
Balasubramanian, Siva K.
2
Chandra, S.
2
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2
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2
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2
Leone, Robert P.
2
Levy, Michael
2
Madan, Vibhas
2
Nagpal, Anish
2
Pereira, Arun
2
Rajan, Bharath
2
Ramani, Girish
2
Reibstein, David J.
2
Rust, Roland T.
2
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2
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2
Thomas, Jacquelyn S.
2
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2
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1
Aksoy, Lerzan
1
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1
Armstrong, J.Scott
1
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1
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1
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Journal of retailing
14
Journal of marketing
12
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
Journal of the Academy of Marketing Science
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
International journal of forecasting
6
Marketing research : a magazine of management and applications
6
MSI reports : working paper series
5
Harvard business review : HBR
4
Journal of business research : JBR
3
European journal of operational research : EJOR
2
Journal of marketing research : JMR
2
Computers & industrial engineering : CAIE ; an internat. journal
1
Decision support systems : DSS ; the international journal
1
GfK marketing intelligence review
1
Harvard-Business-Manager : das Wissen der Besten
1
Human resources abstracts : an international information service
1
IEEE transactions on engineering management : EM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of service industry management : IJSIM
1
Journal of international marketing
1
Journal of service management
1
Journal of world business : JWB
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Operations research, Management science : OR MS ; the international literature digest
1
Reliability engineering & system safety
1
Review of marketing research
1
Strategic finance : leadership strategies in accountants and financial professionals
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The TQM magazine : the international bi-monthly for total quality management
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
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OLC EcoSci
ECONIS (ZBW)
268
RePEc
30
Other ZBW resources
14
USB Cologne (EcoSocSci)
10
EconStor
1
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1
Choosing the Right Metrics to Maximize Profitability and Shareholder Value
Petersen, J.Andrew
;
Mcalister, Leigh
;
Reibstein, David J.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 95
Persistent link: https://www.econbiz.de/10008232099
Saved in:
2
Der Wert der Mundpropaganda - Marketing: Was bringt es, wenn Konsumenten ein Unternehmen weiterempfehlen? Mit einem neuen Verfahren lässt sich der Kundenwert berechnen.
Kumar, V.
;
Petersen, J.Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-67
Persistent link: https://www.econbiz.de/10007909224
Saved in:
3
TOOL KIT - How Valuable Is Word of Mouth? Your most profitable customers are probably not the ones who buy the most -- They're the ones who do the best job of referring your firm t...
Kumar, V.
;
Petersen, J.Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
(
2007
),
pp. 139-154
Persistent link: https://www.econbiz.de/10007872276
Saved in:
4
Maximizing ROI or Profitability - Is one better than the other?
Kumar, V.
;
Petersen, J.Andrew
- In:
Marketing research : a magazine of management and …
16
(
2004
)
3
,
pp. 28-35
Persistent link: https://www.econbiz.de/10007100186
Saved in:
5
Using a Customer-Level Marketing Strategy to Enhance Firm Performance: A Review of Theoretical and Empirical Evidence
Kumar, V.
;
Petersen, J.Andrew
- In:
Journal of the Academy of Marketing Science
33
(
2005
)
4
,
pp. 504-519
Persistent link: https://www.econbiz.de/10006149566
Saved in:
6
Looking through the marketing lens : my journey so far ...
Kumar, V.
- In:
Review of marketing research
8
(
2011
),
pp. 121-157
Persistent link: https://www.econbiz.de/10009957654
Saved in:
7
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Reinartz, Werner J.
;
Kumar, V.
- In:
Journal of marketing
67
(
2003
)
1
,
pp. 77-99
Persistent link: https://www.econbiz.de/10005937273
Saved in:
8
The Mismanagement of Customer Loyalty - Who wouldn't want loyal customers? Don't they bring in all the profits? New research says no. Not all loyal customers are profitable, and ma...
Reinartz, Werner
;
Kumar, V.
- In:
Harvard business review : HBR
(
2002
),
pp. 86-95
Persistent link: https://www.econbiz.de/10005940217
Saved in:
9
System for computer-aided cavity layout design for die-casting dies
Kumar, V.
;
Madan, J.
;
Gupta, P.
- In:
International journal of production research : American …
50
(
2012
)
18
,
pp. 5181-5195
Persistent link: https://www.econbiz.de/10010024674
Saved in:
10
Retailing Innovations in a Globalizing Retail Market Environment
Reinartz, Werner
;
Dellaert, Benedict
;
Krafft, Manfred
; …
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10009177972
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