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A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim; Roberts, John; Peppers, Don; Rogers, Martha - In: MSI reports : working paper series (2006) 3, pp. 19-21
Persistent link: https://www.econbiz.de/10009893470
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Beware the silver metric : marketing performance measurement has to be multidimensional ; report No. 06-113
Ambler, Tim; Roberts, John - In: MSI reports : working paper series (2006) 3, pp. 3-13
Persistent link: https://www.econbiz.de/10009893472
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How important is marketing efficiency?
Ambler, Tim - In: Marketing Review St. Gallen : die neue … 25 (2008) 2, pp. 4-7
Persistent link: https://www.econbiz.de/10009853917
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The coexistence of transaction and relational marketing: Insights from the Chinese business context
Styles, Chris; Ambler, Tim - In: Industrial marketing management : the international … 32 (2003) 8, pp. 633-642
Persistent link: https://www.econbiz.de/10006251100
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Don't Cave in to Cave Dwellers - Marketers need to escape from financial evaluation, especially one-number approaches such as return on customer.
Ambler, Tim - In: Marketing management : a quarterly business management … 15 (2006) 5, pp. 25-31
Persistent link: https://www.econbiz.de/10007380811
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Behind the Wheel - Align marketing goals and corporate strategies through dashboards.
Clark, Bruce H.; Abela, Andrew V.; Ambler, Tim - In: Marketing management : a quarterly business management … 15 (2006) 3, pp. 18-27
Persistent link: https://www.econbiz.de/10007269418
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The effect of channel relationships and guanxi on the performance of inter-province export ventures in the People's Republic of China
Ambler, Tim; Styles, Chris; Wang, Xiucun - In: International journal of research in marketing : IJRM ; … 16 (1999) 1, pp. 75
Persistent link: https://www.econbiz.de/10006196033
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Marketing performance measurement: which way is up?
Ambler, Tim; Kokkinaki, Flora - In: International journal of business performance management 2 (2000) 1-3, pp. 72-85
Persistent link: https://www.econbiz.de/10006041938
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Maximizing Profitability and Return on Investment: A Short Clarification on Reinartz, Thomas, and Kumar
Ambler, Tim - In: Journal of marketing 69 (2005) 4, pp. 153-154
Persistent link: https://www.econbiz.de/10005920858
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Measuring Marketing Productivity: Current Knowledge and Future Directions
Rust, Roland T.; Ambler, Tim; Carpenter, Gregory S.; … - In: Journal of marketing 68 (2004) 4, pp. 76-89
Persistent link: https://www.econbiz.de/10005925204