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An application of game theory to shape e-tailing strategies
Lee, Min-Young - In: International journal of electronic marketing and … 4 (2011) 1, pp. 49-61
Persistent link: https://www.econbiz.de/10009878537
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Shopping value in online auctions: Their antecedents and outcomes
Lee, Min-Young; Kim, Youn-Kyung; Fairhurst, Ann - In: Journal of retailing and consumer services 16 (2009) 1, pp. 75
Persistent link: https://www.econbiz.de/10008163015
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The Role of Perceived Consumer Effectiveness and Motivational Attitude on Socially Responsible Purchasing Behavior in South Korea
Wesley, Scarlett C.; Lee, Min-Young; Kim, Eun Young - In: Journal of global marketing 25 (2012) 1, pp. 29-45
Persistent link: https://www.econbiz.de/10009993539
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Adventure versus gratification: emotional shopping in online auctions
Lee, Min-Young; Kim, Youn-Kyung; Lee, Hyun-Joo - In: European journal of marketing : EJM 47 (2013) 1, pp. 49-70
Persistent link: https://www.econbiz.de/10010071296
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Virtual communities : the impact of a commercial orientation on the attitudes towards virtual communities
Lee, Min-young; Atkins, Kelly Green; Kim, Youn-kyung - In: International journal of electronic marketing and … 2 (2008/09) 3, pp. 220-238
Persistent link: https://www.econbiz.de/10009878504
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Factors affecting Mexican college students' purchase intention toward a US apparel brand
Lee, Min-Young; Kim, Youn-Kyung; Pelton, Lou; Knight, Dee; … - In: Journal of fashion marketing and management 12 (2008) 3, pp. 294-307
Persistent link: https://www.econbiz.de/10009868476
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The influence of gender and culture on Generation Y consumer decision making styles
Solka, Anna; Jackson, Vanessa P.; Lee, Min-Young - In: The international review of retail, distribution and … 21 (2011) 4, pp. 391-410
Persistent link: https://www.econbiz.de/10009289201
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Shopping value in online auctions: Their antecedents and outcomes
Lee, Min-Young; Kim, Youn-Kyung; Fairhurst, Ann - In: Journal of retailing and consumer services 16 (2009) 1, pp. 75-83
Persistent link: https://www.econbiz.de/10008878712
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Receptivity to advertising messages and desired shopping values
Kim, Hye-Young; Kim, Youn-Kyung - In: Journal of marketing communications 14 (2008) 5, pp. 367-386
Persistent link: https://www.econbiz.de/10008146985
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The role of love in satisfied customers' relationships with retailers
Kim, Hye-Young; Kim, Youn-Kyung; Jolly, Laura; … - In: The international review of retail, distribution and … 20 (2010) 3, pp. 285-297
Persistent link: https://www.econbiz.de/10008431884