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Strategic planning of brand extentions using fit and atypicality measures
Batra, Rajeev; Lenk, Peter; Wedel, Michel - In: MSI reports : working paper series (2009) 3, pp. 3-22
Persistent link: https://www.econbiz.de/10009893541
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Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
Pieters, Rik; Wedel, Michel - In: Journal of marketing 68 (2004) 2, pp. 36-50
Persistent link: https://www.econbiz.de/10005927929
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Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory
Pieters, Rik; Warlop, Luk; Wedel, Michel - In: Management science : journal of the Institute for … 48 (2002) 6, pp. 765-781
Persistent link: https://www.econbiz.de/10006087309
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Eye Fixations on Advertisements and Memory for Brands: A Model and Findings - Consumers' eye fixations on the brand and, to a lesser extent, on the pictorial element of print ads a...
Wedel, Michel; Pieters, Rik - In: Marketing science : the marketing journal of the … 19 (2000) 4, pp. 297-312
Persistent link: https://www.econbiz.de/10006904289
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Visual Attention to Repeated Print Advertising: A Test of Scanpath Theory
Pieters, Rik; Rosbergen, Edward; Wedel, Michel - In: Journal of marketing research : JMR 36 (1999) 4, pp. 424-438
Persistent link: https://www.econbiz.de/10006664532
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El Visual Attention to Advertising: A Segment-Level Analysis
Rosbergen, Edward; Pieters, Rik; Wedel, Michel - In: Journal of consumer research : JCR ; an … 24 (1997) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10006672246
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B ORGANIZATIONAL BEHAVIOR - Breaking through the clutter: Benefits of advertisement originality and familiarity for brand attention and memory Bc:140
Pieters, Rik; Warlop, Luk; Wedel, Michel - In: Operations research, Management science : OR MS ; the … 43 (2003) 5, pp. 509-512
Persistent link: https://www.econbiz.de/10006505402
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D MODELING AND SYSTEMS ANALYSIS - Eye fixations on advertisements and memory for brands: A model and findings - Db:140
Wedel, Michel; Pieters, Rik - In: Operations research, Management science : OR MS ; the … 42 (2002) 1, pp. 55-58
Persistent link: https://www.econbiz.de/10006510216
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Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
Teixeira, Thales S.; Wedel, Michel; Pieters, Rik - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 783-805
Persistent link: https://www.econbiz.de/10008708355
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Goal Control of Attention to Advertising: The Yarbus Implication
Pieters, Rik; Wedel, Michel - In: Journal of consumer research : JCR ; an … 34 (2007) 2, pp. 224-233
Persistent link: https://www.econbiz.de/10007763387