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The effect of service brand extensions on corporate image: An empirical model
Pina, Jose M.; Martinez, Eva; Chernatony, Leslie de; … - In: European journal of marketing : EJM 40 (2006) 1-2, pp. 174-197
Persistent link: https://www.econbiz.de/10006075539
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Factors Influencing Successful Brand Extensions
Hem, Leif E.; Chernatony, Leslie de; Iversen, Nina M. - In: Journal of marketing management : MM 19 (2003) 7-8, pp. 781-806
Persistent link: https://www.econbiz.de/10006967202
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Provenance associations as core values of place umbrella brands: A framework of characteristics
Iversen, Nina M.; Hem, Leif E. - In: European journal of marketing : EJM 42 (2008) 5, pp. 603-626
Persistent link: https://www.econbiz.de/10008057917
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Expansion strategies for online brands going offline
Bravo, Rafael; Iversen, Nina M.; Pina, José M. - In: Marketing intelligence & planning 29 (2011) 2, pp. 195-214
Persistent link: https://www.econbiz.de/10008928085
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Reciprocal transfer effects for brand extensions of global or local origin: evidence from Norway
Iversen, Nina M.; Hem, Leif E. - In: International marketing review 28 (2011) 4, pp. 365-412
Persistent link: https://www.econbiz.de/10009185334
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Modelling the Process of Family Influence on the Young Adult Consumer Behaviour
Bravo, Rafael; Fraz, Elena; Martinez, Eva - In: Journal of international consumer marketing 19 (2006) 1, pp. 35-56
Persistent link: https://www.econbiz.de/10007305410
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Brand Extension Effects on Brand Equity: A Cross-National Study
Buil, Isabel; Martinez, Eva; de Chernatony, Leslie - In: Journal of euro-marketing 18 (2009) 2, pp. 71-88
Persistent link: https://www.econbiz.de/10008267008
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Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norway
Pina, Jose; Iversen, Nina; Martinez, Eva - In: Journal of marketing management : MM 26 (2010) 9, pp. 943-967
Persistent link: https://www.econbiz.de/10008453117
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The effect of consumer's psychographic variables upon deal-proneness
Martinez, Eva; Montaner, Teresa - In: Journal of retailing and consumer services 13 (2006) 3, pp. 157-168
Persistent link: https://www.econbiz.de/10005918370
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Remuneration Policies in the Marketing Area: Behavioural vs Performance Measures
Fuentelsaz, Lucio; Gomez, Jaime; Martinez, Eva; Polo, … - In: Journal of marketing management : MM 16 (2000) 8, pp. 937-958
Persistent link: https://www.econbiz.de/10006981202