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Goldgraebergeschichten: eine politisch-oekologische Betrachtung des Gold- und Diamantenabbaus in den Waeldern Suedost-Venezuelas
Mueller, Barbara - In: Zeitschrift für Wirtschaftsgeographie 43 (1999) 3-4, pp. 229-244
Persistent link: https://www.econbiz.de/10006047672
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"Profit": a new key concept in Russia and the Czech Republic ; parallels and differences
Petters, Johanna; Mueller, Barbara - In: Journal for East European management studies : JEEMS 9 (2004) 2, pp. 190-209
Persistent link: https://www.econbiz.de/10006022763
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OBSERVATIONS: The Influence of Culture on American and British Advertising: An Exploratory Comparison of Beer Advertising
Caillat, Zahna; Mueller, Barbara - In: Journal of advertising research 36 (1996) 3, pp. 79
Persistent link: https://www.econbiz.de/10006532031
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OBSERVATIONS: Intended vs. Unintended Messages Viewer Perceptions of United States Army Television Commercials
Keck, Gary Lee; Mueller, Barbara - In: Journal of advertising research 34 (1994) 2, pp. 70-78
Persistent link: https://www.econbiz.de/10006536618
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Evolution in the usage of localised appeals in Japanese and American print advertising
Okazaki, Shintaro; Mueller, Barbara - In: International journal of advertising : the quarterly … 27 (2008) 5, pp. 771-798
Persistent link: https://www.econbiz.de/10008148136
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The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals
Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 369-401
Persistent link: https://www.econbiz.de/10008448187
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Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 5-21
Persistent link: https://www.econbiz.de/10008428590
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Why has the share of training firms declined in Switzerland?
Schweri, Juerg; Mueller, Barbara - In: Journal for labour market research 40 (2007) 2-3, pp. 149-168
Persistent link: https://www.econbiz.de/10007901997
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Measuring Soft-Sell Versus Hard-Sell Advertising Appeals
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles - In: International journal of advertising : the quarterly … 39 (2010) 2, pp. 5-21
Persistent link: https://www.econbiz.de/10009976426
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Consumer responses towards non-prescription and prescription drug advertising in the US and Germany: They don't really like it, but they do believe it
Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf - In: International journal of advertising : the quarterly … 27 (2008) 1, pp. 99-132
Persistent link: https://www.econbiz.de/10008124834