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A backward glance of who and what marketing scholars have been researching, 1977-2002
Ford, John B.; West, Douglas; Magnini, Vincent P.; … - In: Review of marketing research 7 (2010), pp. 1-18
Persistent link: https://www.econbiz.de/10009957648
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The Role of Perceptions in Predicting Donor Value
Sargeant, Adrian; West, Douglas C.; Ford, John - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 407-428
Persistent link: https://www.econbiz.de/10006978940
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Special Issue on "Understanding Customers: Contributions from Theory and Practice" - The Role of Perceptions in Predicting Donor Value
Sargeant, Adrian; West, Douglas C.; Ford, John - In: Journal of marketing management : MM 17 (2001) 3-4, pp. 407-428
Persistent link: https://www.econbiz.de/10006978968
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Perceptual determinants of nonprofit giving behavior
Sargeant, Adrian; Ford, John B.; West, Douglas C. - In: Journal of business research : JBR 59 (2006) 2, pp. 155-165
Persistent link: https://www.econbiz.de/10006713666
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Women's Studies and Advertising Role Portrayal Sensitivity: How Easy Is It to Raise "Feminist Consciousness"?
Ford, John B.; LaTour, Michael S.; Middleton, Courtney - In: Journal of current issues and research in advertising : … 21 (1999) 2, pp. 77
Persistent link: https://www.econbiz.de/10008120868
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Determinants of satisfaction in sales negotiations with foreign buyers: perceptions of US export executives
Shankarmahesh, Mahesh N.; Ford, John B.; Latour, Michael S. - In: International marketing review 21 (2004) 4, pp. 423-446
Persistent link: https://www.econbiz.de/10006243926
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Author and Institution Productivity in Industrial Marketing Management from 1971 to 1998
Ford, John B.; Latour, Michael S.; Henthorne, Tony L. - In: Industrial marketing management : the international … 30 (2001) 5, pp. 441-452
Persistent link: https://www.econbiz.de/10006276056
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Differing Reactions to Female Role Portrayals in Advertising
Ford, John B.; LaTour, Michael S. - In: Journal of advertising research 33 (1993) 5, pp. 43-52
Persistent link: https://www.econbiz.de/10006540269
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An examination of the cross-cultural female response to offensive sex role portrayals in advertising: A research note
Ford, John B.; LaTour, Michael S.; Honeycutt Jr, Earl D. - In: International marketing review 14 (1997) 6, pp. 409-423
Persistent link: https://www.econbiz.de/10006310466
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Moral Judgment and Market Negotiations: A Comparison of Chinese and American Managers
Ford, John B.; LaTour, Michael S.; Vitell, Scott J.; … - In: Journal of international marketing 5 (1997) 2, pp. 57-76
Persistent link: https://www.econbiz.de/10007250460