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Bucklin, Randolph E.
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6
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5
Sismeiro, Catarina
4
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3
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2
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Journal of marketing research : JMR
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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OLC EcoSci
ECONIS (ZBW)
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Zooming In on Paid Search Ads-A Consumer-Level Model Calibrated on Aggregated Data
Rutz, Oliver J.
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 789-801
Persistent link: https://www.econbiz.de/10009343971
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2
Does banner advertising affect browsing for brands? clickstream choice model says yes, for some
Rutz, Oliver J.
;
Bucklin, Randolph E.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
2
,
pp. 231-258
Persistent link: https://www.econbiz.de/10009977501
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3
Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site
Trusov, Michael
;
Bucklin, Randolph E.
;
Pauwels, Koen
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 90-102
Persistent link: https://www.econbiz.de/10008317784
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4
Do you want to be my "friend"? : monetary value of word-of-mouth marketing in online communities
Trusov, Michael
;
Bucklin, Randolph E.
;
Pauwels, Koen
- In:
GfK marketing intelligence review
2
(
2010
)
1
,
pp. 26-33
Persistent link: https://www.econbiz.de/10009893807
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5
Marketing effectiveness in the music download industry
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 145-182
Persistent link: https://www.econbiz.de/10009893559
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6
The Evolution of Internal Market Structure
Rutz, Oliver J.
;
Sonnier, Garrett P.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 274-290
Persistent link: https://www.econbiz.de/10008900122
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7
A Dynamic Model of the Effect of Online Communications on Firm Sales
Sonnier, Garrett P.
;
McAlister, Leigh
;
Rutz, Oliver J.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 702-717
Persistent link: https://www.econbiz.de/10009252661
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8
Estimating aggregate consumer preferences from online product reviews
Decker, Reinhold
;
Trusov, Michael
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
4
,
pp. 293-308
Persistent link: https://www.econbiz.de/10008734987
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9
The Value of Social Dynamics in Online Product Ratings Forums
Moe, Wendy W
;
Trusov, Michael
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 444-457
Persistent link: https://www.econbiz.de/10009966633
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10
WHAT INFLUENCES CUSTOMERS' ONLINE COMMENTS - New research sheds light on several important dynamics that affect the opinions that customers post about products.
Moe, Wendy W
;
Schweidel, David A
;
Trusov, Michael
- In:
MIT sloan management review
53
(
2011
)
1
,
pp. 14-17
Persistent link: https://www.econbiz.de/10009335450
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