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Hao, Andy Wei
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Bruning, Edward R.
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Guo, Xiaoling (Martine)
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Hu, Michael Y.
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Journal of international consumer marketing
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Consumer perceptions of brand functions: an empirical study in China
Guo, Xiaoling (Martine)
;
Hao, Andy Wei
;
Shang, Xiaoyan
- In:
The journal of consumer marketing
28
(
2011
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10009166512
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The Impact of Congruity and Country Image on Global Brand Alliance Evaluation
Hao, Andy Wei
;
Hu, Michael Y.
;
Bruning, Edward R.
;
Liu, Xin
- In:
Journal of international consumer marketing
25
(
2013
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10010072578
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