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Hoegg, JoAndrea
7
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Lewis, Michael
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of marketing research : JMR
1
Journal of retailing
1
MSI reports : working paper series
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
The Effects of Advertising Copy on Sensory Thoughts and Perceived Taste
Jiang, Lan
;
Hoegg, Joandrea
;
Dahl, Darren W
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2010
)
5
,
pp. 748-757
Persistent link: https://www.econbiz.de/10008372803
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2
Taste Perception: More than Meets the Tongue
Hoegg, JoAndrea
;
Alba, Joseph W.
- In:
Journal of consumer research : JCR ; an …
33
(
2007
)
4
,
pp. 490-498
Persistent link: https://www.econbiz.de/10007612001
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3
The Impact of Candidate Appearance and Advertising Strategies on Election Results
Hoegg, JoAndrea
;
Lewis, Michael V
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 895-910
Persistent link: https://www.econbiz.de/10009966653
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4
No second chance to make a first impression : a field study of relationship initiation and development
Lewis, Michael
;
Whitler, Kimberly
;
Hoegg, JoAndrea
- In:
MSI reports : working paper series
(
2009
)
4
,
pp. 119-146
Persistent link: https://www.econbiz.de/10009893542
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5
Customer Relationship Stage and the Use of Picture-Dominant versus Text-Dominant Advertising: A Field Study
Lewis, Michael
;
Whitler, Kimberly A.
;
Hoegg, JoAndrea
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10010153018
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6
The Future Looks "Right": Effects of the Horizontal Location of Advertising Images on Product Attitude
Chae, Boyoun
;
Hoegg, JoAndrea
- In:
Journal of consumer research : JCR ; an …
40
(
2013
)
2
,
pp. 223-238
Persistent link: https://www.econbiz.de/10010164782
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7
Knowing Too Much: Expertise-Induced False Recall Effects in Product Comparison
Mehta, Ravi
;
Hoegg, JoAndrea
;
Chakravarti, Amitav
- In:
Journal of consumer research : JCR ; an …
38
(
2011
)
3
,
pp. 535-555
Persistent link: https://www.econbiz.de/10009335180
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8
Seeing Is Believing (Too Much): The Influence of Product Form on Perceptions of Functional Performance
Hoegg, JoAndrea
;
Alba, Joseph W.
- In:
The journal of product innovation management : an …
28
(
2011
)
3
,
pp. 346-360
Persistent link: https://www.econbiz.de/10008877201
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