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Measuring status orientations : scale development and validation in the context of an Asian transitional economy
Tambyah, Siok Kuan; Mai, Nguyen Thi Tuyet; Jung, Kwon - In: Journal of marketing theory and practice 17 (2009) 2, pp. 175-187
Persistent link: https://www.econbiz.de/10009884917
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Antecedents and consequences of status consumption among urban Vietnamese consumers
Tuyet Mai, Nguyen Thi; Tambyah, Siok Kuan - In: Organizations and markets in emerging economies 2 (2011) 1, pp. 75-98
Persistent link: https://www.econbiz.de/10009959061
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The Impact of Status Orientations on Purchase Preference for Foreign Products in Vietnam, and Implications for Policy and Society
Mai, Nguyen Thi Tuyet; Smith, Kirk - In: Journal of macromarketing : examining the interactions … 32 (2012) 1, pp. 52-61
Persistent link: https://www.econbiz.de/10009960464
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Bicultural Team Teaching: Experiences From an Emerging Business School
Napier, Nancy K.; Hang, Ngo Minh; Mai, Nguyen Thi Tuyet; … - In: Journal of management education : a publication of the … 26 (2002) 4, pp. 429-448
Persistent link: https://www.econbiz.de/10006826435
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Trying to Be Cosmopolitan
Thompson, Craig J.; Tambyah, Siok Kuan - In: Journal of consumer research : JCR ; an … 26 (1999) 3, pp. 214-241
Persistent link: https://www.econbiz.de/10006664575
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Organizational learning from customer feedback received by service employees: A social capital perspective
Wirtz, Jochen; Tambyah, Siok Kuan; Mattila, Anna S. - In: Journal of service management 21 (2010) 3, pp. 363-388
Persistent link: https://www.econbiz.de/10008426062
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The Role of Metaperception on the Effectiveness of Referral Reward Programs
Wirtz, Jochen; Orsingher, Chiara; Chew, Patricia; … - In: Journal of service research : JSR 16 (2013) 1, pp. 82-98
Persistent link: https://www.econbiz.de/10010075717
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The effects of entrepreneurial orientation and marketing information on the performance of SMEs
Keh, Hean Tat; Nguyen, Thi Tuyet Mai; Ng, Hwei Ping - In: Journal of business venturing 22 (2007) 4, pp. 592
Persistent link: https://www.econbiz.de/10007612769
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An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam
Thi Tuyet Mai, Nguyen; Jung, Kwon; Lantz, Garold; Loeb, … - In: Journal of international marketing 11 (2003) 2, pp. 13-35
Persistent link: https://www.econbiz.de/10007232795