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Moon, Byeong-Joon
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ECONIS (ZBW)
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Antecedents and outcomes of strategic thinking
Moon, Byeong-Joon
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1698-1708
Persistent link: https://www.econbiz.de/10010132257
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2
The relationship between product involvement and product knowledge: Moderating roles of product type and product knowledge type
Park, Chan-Wook
;
Moon, Byeong-Joon
- In:
Psychology & marketing
20
(
2003
)
11
,
pp. 977-998
Persistent link: https://www.econbiz.de/10006967166
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3
Consumer Processing of International Advertising: The Roles of Country of Origin and Consumer Ethnocentrism
Moon, Byeong-Joon
;
Jain, Subhash C.
- In:
Journal of international consumer marketing
14
(
2001
)
1
,
pp. 89
Persistent link: https://www.econbiz.de/10007111269
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4
Product-Country Images: The Roles of Country-of-Origin and Country-of-Target in Consumers' Prototype Product Evaluations
Lee, Chan Woo
;
Suh, YongGu
;
Moon, Byeong-Joon
- In:
Journal of international consumer marketing
13
(
2001
)
3
,
pp. 47-62
Persistent link: https://www.econbiz.de/10007113658
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5
Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses
Moon, Byeong-Joon
- In:
International journal of internet marketing and …
1
(
2004
)
1
,
pp. 104-118
Persistent link: https://www.econbiz.de/10008128338
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6
Determinants and Outcomes of Internet Marketing Activities of Exporting Firms
Moon, Byeong-Joon
;
Jain, Subhash
- In:
Journal of global marketing
20
(
2007
)
4
,
pp. 55-72
Persistent link: https://www.econbiz.de/10007793228
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