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DeSarbo, Wayne S.
29
Desarbo, Wayne S.
10
Jedidi, Kamel
6
Wedel, Michel
6
Grewal, Rajdeep
5
Degeratu, Alexandru M.
3
Fong, Duncan K.H.
3
Ramaswamy, Venkatram
3
Saxton, M.Kim
3
Young, Martin R.
3
Bijmolt, Tammo H.A.
2
Blanchard, Simon J.
2
Chatterjee, Rabikar
2
Choi, S.Chan
2
Jagpal, Harsharanjeet S.
2
Kim, Juyoung
2
Kim, Youngchan
2
Scott, Crystal J.
2
Sinha, Indrajit
2
Song, Michael
2
Wang, Qiong
2
Ahearne, Michael J.
1
Anderson, Eugene W.
1
Anthony Di Benedetto, C.
1
Atalay, A.Selin
1
Benedetto, C.Anthony Di
1
Choi, Jungwhan
1
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1
Ebbes, Peter
1
Fong, Duncan
1
Green, Paul E.
1
Helsen, Kristiaan
1
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1
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1
Kohli, Rajeev
1
LeBaron, David
1
Lenk, Peter J.
1
Liechty, John C.
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of marketing research : JMR
7
Journal of modelling in management
6
Strategic management journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of econometrics
2
European journal of operational research : EJOR
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of marketing
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
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OLC EcoSci
ECONIS (ZBW)
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RePEc
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BASE
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Other ZBW resources
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USB Cologne (EcoSocSci)
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A Bayesian multidimensional scaling procedure for the spatial analysis of revealed choice data
DeSarbo, Wayne S.
;
Kim, Youngchan
;
Fong, Duncan
- In:
Journal of econometrics
89
(
1999
)
1
,
pp. 79-108
Persistent link: https://www.econbiz.de/10006786611
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2
Disaggregate market share response models
Desarbo, Wayne S.
;
Degeratu, Alexandru M.
;
Ahearne, …
- In:
International journal of research in marketing : IJRM ; …
19
(
2002
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10006173796
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3
Incorporating context effects in the multidimensional scaling of 'pick any-N' choice data
Kim, Juyoung
;
Chatterjee, Rabikar
;
DeSarbo, Wayne S.
; …
- In:
International journal of research in marketing : IJRM ; …
16
(
1999
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10006196035
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4
Judgments of brand similarity
Bijmolt, Tammo H.A.
;
Wedel, Michel
;
Pieters, Rik G.M.
; …
- In:
International journal of research in marketing : IJRM ; …
15
(
1998
)
3
,
pp. 249-268
Persistent link: https://www.econbiz.de/10006199590
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5
A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns
Helsen, Kristiaan
;
Jedidi, Kamel
;
DeSarbo, Wayne S.
- In:
Journal of marketing
57
(
1993
)
4
,
pp. 60-71
Persistent link: https://www.econbiz.de/10006008189
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6
The Stochastic Modeling of Purchase Intentions and Behavior
Young, Martin R.
;
DeSarbo, Wayne S.
;
Morwitz, Vicki G.
- In:
Management science : journal of the Institute for …
44
(
1998
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10006098710
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7
A Disaggregate Negative Binomial Regression Procedure for Count Data Analysis
Ramaswamy, Venkatram
;
Anderson, Eugene W.
;
DeSarbo, Wayne S.
- In:
Management science : journal of the Institute for …
40
(
1994
)
3
,
pp. 405-417
Persistent link: https://www.econbiz.de/10006104913
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8
Dynamic Models Incorporating Individual Heterogeneity: Utility Evolution in Conjoint Analysis
Liechty, John C.
;
Fong, Duncan K.H.
;
Desarbo, Wayne S.
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10006876991
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9
Research Notes - The Spatial Representation of Market Information - New behavior-based spatial market segmentation procedure uncovers segments of specialists who differ by stage of...
DeSarbo, Wayne S.
;
Degeratu, Alexandru M.
;
Wedel, Michel
; …
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
4
,
pp. 426-441
Persistent link: https://www.econbiz.de/10006898242
Saved in:
10
Research Notes - The Spatial Representation of Market Information - New behavior-based spatial market segmentation procedure uncovers segments of specialists who differ by stage of...
DeSarbo, Wayne S.
;
Degeratu, Alexandru M.
;
Wedel, Michel
; …
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
4
,
pp. 426-441
Persistent link: https://www.econbiz.de/10006898288
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