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Schreier, Martin
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Franke, Nikolaus
6
Fuchs, Christoph
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Prügl, Reinhard
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
5
Die Betriebswirtschaft : DBW
2
Journal of marketing
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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OLC EcoSci
ECONIS (ZBW)
56
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BASE
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EconStor
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1
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User-generated versus designer-generated products: A performance assessment at Muji
Nishikawa, Hidehiko
;
Schreier, Martin
;
Ogawa, Susumu
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 160-167
Persistent link: https://www.econbiz.de/10010098523
Saved in:
2
The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-33
Persistent link: https://www.econbiz.de/10010018712
Saved in:
3
The Psychological Effects of Empowerment Strategies on Consumers' Product Demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10008347420
Saved in:
4
The "I Designed It Myself" Effect in Mass Customization
Franke, Nikolaus
;
Schreier, Martin
;
Kaiser, Ulrike
- In:
Management science : journal of the Institute for …
56
(
2010
)
1
,
pp. 125-141
Persistent link: https://www.econbiz.de/10008353373
Saved in:
5
Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self-Design
Franke, Nikolaus
;
Keinz, Peter
;
Schreier, Martin
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 546-559
Persistent link: https://www.econbiz.de/10008097824
Saved in:
6
A Meta-Ranking of Technology and Innovation Management-Entrepreneurship Journals
Franke, Nikolaus
;
Schreier, Martin
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
2
,
pp. 185-216
Persistent link: https://www.econbiz.de/10007992218
Saved in:
7
Auktionen versus Lotterien
Schreier, Martin
;
Werfer, Joseph
- In:
Die Betriebswirtschaft : DBW
67
(
2007
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10007593264
Saved in:
8
Learning from leading-edge customers at The Sims: opening up the innovation process using toolkits
Prügl, Reinhard
;
Schreier, Martin
- In:
R & D management
36
(
2006
)
3
,
pp. 237-250
Persistent link: https://www.econbiz.de/10007261657
Saved in:
9
Finding Commercially Attractive User Innovations: A Test of Lead-User Theory link rid="fn1">*
Franke, Nikolaus
;
von Hippel, Eric
;
Schreier, Martin
- In:
The journal of product innovation management : an …
23
(
2006
)
4
,
pp. 301-315
Persistent link: https://www.econbiz.de/10007266940
Saved in:
10
Warum <<Toolkits for User Innovation and Design>> für ihre Nutzer Wert schaffen: eine qualitative Analyse
Schreier, Martin
;
Tinkhof, Astrid Mair am
;
Franke, Nikolaus
- In:
Die Unternehmung : Swiss journal of business research …
60
(
2006
)
3
,
pp. 185-202
Persistent link: https://www.econbiz.de/10007270786
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