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Roschk, Holger
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Age matters: How developmental stages of adulthood affect customer reaction to complaint handling efforts
Roschk, Holger
;
Müller, Jana
;
Gelbrich, Katja
- In:
Journal of retailing and consumer services
20
(
2013
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2
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pp. 154-164
Persistent link: https://www.econbiz.de/10010088283
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Talking about Films: Word-of-Mouth Behavior and the Network of Success Determinants of Motion Pictures
Roschk, Holger
;
GroE, Sebastian
- In:
Journal of promotion management : JPM
19
(
2013
)
3
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pp. 299-316
Persistent link: https://www.econbiz.de/10010140359
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The nature of an apology: An experimental study on how to apologize after a service failure
Roschk, Holger
;
Kaiser, Susanne
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
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pp. 293-309
Persistent link: https://www.econbiz.de/10010161518
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