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Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
Luo, Xueming; Donthu, Naveen - In: Journal of marketing 70 (2006) 4, pp. 70-91
Persistent link: https://www.econbiz.de/10007278450
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Corporate Social Responsibility, Customer Satisfaction, and Market Value
Luo, Xueming; Bhattacharya, C.B. - In: Journal of marketing 70 (2006) 4, pp. 1-18
Persistent link: https://www.econbiz.de/10007278454
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Integrating customer orientation, corporate entrepreneurship, and learning orientation in organizations-in-transition: an empirical study
Liu, Sandra S.; Luo, Xueming; Shi, Yi-Zheng - In: International journal of research in marketing : IJRM ; … 19 (2002) 4, pp. 367-382
Persistent link: https://www.econbiz.de/10006172551
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Contextual Marketing and Customer-Orientation Strategy for E-Commerce: An Empirical Analysis
Luo, Xueming; Seyedian, Mojtaba - In: International journal of electronic commerce : IJEC 8 (2003) 2, pp. 95-118
Persistent link: https://www.econbiz.de/10006025321
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Globalization, Marketing Resources, and Performance: Evidence From China
Luo, Xueming - In: Journal of the Academy of Marketing Science 33 (2005) 1, pp. 50-65
Persistent link: https://www.econbiz.de/10006149347
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Technological progress, inefficiency, and productivity growth in the US securities industry, 1980–2000
Zhang, Wei David; Zhang, Shuo; Luo, Xueming - In: Journal of business research : JBR 59 (2006) 5, pp. 589-594
Persistent link: https://www.econbiz.de/10006713205
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Assessing advertising media spending inefficiencies in generating sales
Luo, Xueming; Donthu, Naveen - In: Journal of business research : JBR 58 (2005) 1, pp. 28-36
Persistent link: https://www.econbiz.de/10006714008
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Entrepreneurial firms in the context of China's transition economy: an integrative framework and empirical examination
Luo, Xueming; Zhou, Lianxi; Liu, Sandra S. - In: Journal of business research : JBR 58 (2005) 3, pp. 277-284
Persistent link: https://www.econbiz.de/10006714092
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Evaluating the profitability and marketability efficiency of large banks - An application of data envelopment analysis
Luo, Xueming - In: Journal of business research : JBR 56 (2003) 8, pp. 627-636
Persistent link: https://www.econbiz.de/10006720569
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Market-oriented organizations in an emerging economy - A study of missing links
Liu, Sandra S.; Luo, Xueming; Shi, Yi-Zheng - In: Journal of business research : JBR 56 (2003) 6, pp. 481-492
Persistent link: https://www.econbiz.de/10006721105