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Comma N' cents in pricing : th...
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Monroe, Kent B.
43
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14
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8
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6
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Journal of retailing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
AMS review : official publication of the Academy of Marketing Science
5
Journal of business research : JBR
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
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International journal of retail & distribution management
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Journal of advertising : official publication of the American Academy of Advertising
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of strategic business alliances
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of marketing research : JMR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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MSI reports : working paper series
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Marketing management : a quarterly business management publication of the American Marketing Association
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OLC EcoSci
ECONIS (ZBW)
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Comma N' cents in pricing: The effects of auditory representation encoding on price magnitude perceptions
Coulter, Keith S.
;
Choi, Pilsik
;
Monroe, Kent B.
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
3
,
pp. 395-408
Persistent link: https://www.econbiz.de/10009988704
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2
It's Not All Relative: The Effects of Mental and Physical Positioning of Comparative Prices on Absolute versus Relative Discount Assessment
Choi, Pilsik
;
Coulter, Keith S.
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 512-527
Persistent link: https://www.econbiz.de/10010050230
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3
Commentary on: "an appraisal of behavioral price research (Part I)"
Coulter, Keith S.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 135-140
Persistent link: https://www.econbiz.de/10010186085
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4
Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.
;
Monroe, Kent B.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 155-159
Persistent link: https://www.econbiz.de/10010186082
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5
The drivers for collective horizontal coopetition : a case study of screwcap initiatives in the intrnational wine industry
Choi, Pilsik
;
Garcia, Rosanna
;
Friedrich, Colette
- In:
International journal of strategic business alliances
1
(
2009/10
)
3
,
pp. 271-290
Persistent link: https://www.econbiz.de/10009889684
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6
Some personal reflections on pricing research
Monroe, Kent B.
- In:
Review of marketing research
8
(
2011
),
pp. 209-241
Persistent link: https://www.econbiz.de/10009957652
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7
The effects of industry knowledge on the development of trust in service relationships
Coulter, Keith S.
;
Coulter, Robin A.
- In:
International journal of research in marketing : IJRM ; …
20
(
2003
)
1
,
pp. 31-44
Persistent link: https://www.econbiz.de/10006170793
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8
Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand
Coulter, Keith S.
;
Punj, Girish
- In:
Journal of business research : JBR
45
(
1999
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10006731259
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9
The Tri-Mediation Model of persuasion: A case for negative political advertising?
Coulter, Keith S.
- In:
International journal of advertising : the quarterly …
27
(
2008
)
5
,
pp. 853-884
Persistent link: https://www.econbiz.de/10008148133
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10
Distortion of Price Discount Perceptions: The Right Digit Effect
Coulter, Keith S.
;
Coulter, Robin A.
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
2
,
pp. 162-173
Persistent link: https://www.econbiz.de/10007763392
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