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Examining differences in consumer reactions to partitioned prices with a variable number of price components
Carlson, Jay P.; Weathers, Danny - In: Journal of business research : JBR 61 (2008) 7, pp. 724-731
Persistent link: https://www.econbiz.de/10007995482
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Examining differences in consumer reactions to partitioned prices with a variable number of price components
Carlson, Jay P.; Weathers, Danny - In: Journal of business research : JBR 61 (2008) 7, pp. 724-732
Persistent link: https://www.econbiz.de/10008883592
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Assessing Three Sources of Misresponse to Reversed Likert Items
Swain, Scott D.; Weathers, Danny; Niedrich, Ronald W. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 116
Persistent link: https://www.econbiz.de/10007894077
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Using invoice price information to frame advertised offers
Bearden, William O.; Carlson, Jay P.; Hardesty, David M. - In: Journal of business research : JBR 56 (2003) 5, pp. 355-366
Persistent link: https://www.econbiz.de/10006721158
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Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings
Carlson, Jay P.; Vincent, Leslie H.; Hardesty, David M.; … - In: Journal of consumer research : JCR ; an … 35 (2009) 5, pp. 864
Persistent link: https://www.econbiz.de/10008168527
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Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism Toward Advertising
Hardesty, David M.; Carlson, Jay P.; Bearden, William O. - In: Journal of advertising : official publication of the … 31 (2002) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10008118830
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Persuasion knowledge and consumer reactions to pricing tactics
Hardesty, David M.; Bearden, William O.; Carlson, Jay P. - In: Journal of retailing 83 (2007) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10007720190
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Influences on what consumers know and what they think they know regarding marketer pricing tactics
Carlson, Jay P.; Bearden, William O.; Hardesty, David M. - In: Psychology & marketing 24 (2007) 2, pp. 117-142
Persistent link: https://www.econbiz.de/10007590176
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The impact of the number of scale points, dispositional factors, and the status quo decision heuristic on scale reliability and response accuracy
Weathers, Danny; Sharma, Subhash; Niedrich, Ronald W. - In: Journal of business research : JBR 58 (2005) 11, pp. 1516-1524
Persistent link: https://www.econbiz.de/10006714951
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Specifying Price Judgments with Range-Frequency Theory in Models of Brand Choice
Niedrich, Ronald W.; Weathers, Danny; Hill, R.Carter; … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 693-702
Persistent link: https://www.econbiz.de/10008307889