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The triadic interaction model of political marketing exchange
Henneberg, Stephan C.; Ormrod, Robert P. - In: Marketing theory 13 (2012) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10010117114
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An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.; Henneberg, Stephan C. - In: European journal of marketing : EJM 44 (2010) 3, pp. 382-401
Persistent link: https://www.econbiz.de/10008404518
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Political market orientation and strategic party postures in Danish political parties
Ormrod, Robert P.; Henneberg, Stephan C. - In: European journal of marketing : EJM 45 (2011) 6, pp. 852-882
Persistent link: https://www.econbiz.de/10009029572
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Understanding network picture complexity: An empirical analysis of contextual factors
Ramos, Carla; Henneberg, Stephan C.; Naudé, Peter - In: Industrial marketing management : the international … 41 (2012) 6, pp. 951-973
Persistent link: https://www.econbiz.de/10010023443
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Sensemaking in business networks: Introducing dottograms to analyse network changes
Abrahamsen, Morten H.; Henneberg, Stephan C.; Naudé, Peter - In: Industrial marketing management : the international … 41 (2012) 6, pp. 1035-1047
Persistent link: https://www.econbiz.de/10010023449
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The importance of trust vis-à-vis reliance in business relationships: some international findings
Jiang, Zhizhong; Henneberg, Stephan C.; Naudé, Peter - In: International marketing review 28 (2011) 4, pp. 318-340
Persistent link: https://www.econbiz.de/10009185336
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A value perspective on relationship portfolios
Corsaro, Daniela; Fiocca, Renato; Henneberg, Stephan C.; … - In: Marketing theory 13 (2013) 3, pp. 275-302
Persistent link: https://www.econbiz.de/10010184406
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Business service networks and their process of emergence: The case of the Health Cluster Portugal
Ramos, Carla; Roseira, Catarina; Brito, Carlos; … - In: Industrial marketing management : the international … 42 (2013) 6, pp. 950-968
Persistent link: https://www.econbiz.de/10010186380
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Services networks: Concept and research agenda
Henneberg, Stephan C.; Gruber, Thorsten; Naudé, Peter - In: Industrial marketing management : the international … 42 (2013) 1, pp. 3-8
Persistent link: https://www.econbiz.de/10010074144
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Assessing the strategic fit between business strategies and business relationships in knowledge-intensive business services
Zaefarian, Ghasem; Henneberg, Stephan C.; Naudé, Peter - In: Industrial marketing management : the international … 42 (2013) 2, pp. 260-272
Persistent link: https://www.econbiz.de/10010092634