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The influence of product features on brand switching: the case of magnetic resonance imaging equipment
Al-Kwifi, Sam O.
;
McNaughton, Rod B.
- In:
The journal of business & industrial marketing
28
(
2013
)
5
,
pp. 421-431
Persistent link: https://www.econbiz.de/10010138580
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2
A model of brand switching by lead users of high-tech capital equipment
Al-Kwifi, Sam O.
;
McNaughton, Rod B.
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
3
,
pp. 194-213
Persistent link: https://www.econbiz.de/10009803110
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3
Channel Switching Between Domestic and Foreign Markets
McNaughton, Rod B.
;
Bell, Jim
- In:
Journal of marketing
65
(
2001
)
2
,
pp. 24-39
Persistent link: https://www.econbiz.de/10005951249
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4
Making university departments more entrepreneurial : the perspective from within
Todorovic, William Z.
;
McNaughton, Rod B.
;
Guild, Paul D.
- In:
The international journal of entrepreneurship and innovation
6
(
2005
)
2
,
pp. 115-122
Persistent link: https://www.econbiz.de/10006015635
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5
The number of export markets that a firm serves: process models versus the born-global phenomenon
McNaughton, Rod B.
- In:
Journal of international entrepreneurship
1
(
2003
)
3
,
pp. 297-311
Persistent link: https://www.econbiz.de/10006024904
Saved in:
6
Strategic alliances in the software industry
McNaughton, Rod B.
- In:
International journal of entrepreneurship and …
1
(
2001
)
3-4
,
pp. 444-462
Persistent link: https://www.econbiz.de/10006036137
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7
Foreign Market Channel Integration Decisions of Canadian Computer Software Firms
McNaughton, Rod B.
- In:
International business review : the official journal of …
5
(
1996
)
1
,
pp. 23-52
Persistent link: https://www.econbiz.de/10005987350
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8
Market-oriented value creation in service firms
Mcnaughton, Rod B.
;
Osborne, Phil
;
Imrie, Brian C.
- In:
European journal of marketing : EJM
36
(
2002
)
9
,
pp. 990-1002
Persistent link: https://www.econbiz.de/10006086580
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9
Using the I-MARKOR scale to identify market-oriented individuals in the financial services sector
Schlosser, Francine K.
;
Mcnaughton, Rod B.
- In:
The journal of services marketing
23
(
2009
)
4
,
pp. 236-248
Persistent link: https://www.econbiz.de/10008272442
Saved in:
10
ENTRE-U: An entrepreneurial orientation scale for universities
William Todorovic, Zelimir
;
McNaughton, Rod B.
;
Guild, Paul
- In:
Technovation : the international journal of …
31
(
2011
)
2
,
pp. 128-138
Persistent link: https://www.econbiz.de/10008812783
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