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Cross-media integration of QR...
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Okazaki, Shintaro
35
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International journal of advertising : the quarterly review of marketing communications
8
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European journal of marketing : EJM
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International marketing review
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Journal of advertising : official publication of the American Academy of Advertising
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Tourism management : research, policies, practice
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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OLC EcoSci
ECONIS (ZBW)
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Cross-media integration of QR code : a preliminary exploration
Okazaki, Shintaro
;
Navarro, Angeles
;
Campo, Sara
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
2
,
pp. 137-148
Persistent link: https://www.econbiz.de/10010184800
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2
Assessing gender differences in quick response code loyalty promotion acceptance
Okazaki, Shintaro
;
Navarro, Angeles
;
Lpez-Nicolas, Carolina
- In:
The service industries journal
33
(
2013
)
12
,
pp. 1165-1177
Persistent link: https://www.econbiz.de/10010170122
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3
La propensión al cotilleo sobre la transmisión de información promocional en las redes sociales
Okazaki, Shintaro
;
Rubio, Natalia
;
Campo, Sara
- In:
Universia business review : revista trimestral de …
39
(
2013
),
pp. 32-49
Persistent link: https://www.econbiz.de/10010185613
Saved in:
4
Integrated marketing communications: effects of advertising-sponsorship strategic consistency
Navarro, Angeles
;
Sicilia, Maria
;
Delgado-Ballester, Elena
- In:
EuroMed journal of business
4
(
2009
)
3
,
pp. 223-236
Persistent link: https://www.econbiz.de/10009890628
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5
Revitalising brands through communication messages: the role of brand familiarity
Delgado-Ballester, Elena
;
Navarro, Angeles
;
Sicilia, María
- In:
European journal of marketing : EJM
46
(
2012
)
1
,
pp. 31-52
Persistent link: https://www.econbiz.de/10009830301
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6
Effects of price promotions on the perceived price
Campo, Sara
;
Yagüe, María J.
- In:
International journal of service industry management : IJSIM
18
(
2007
)
3-4
,
pp. 269-286
Persistent link: https://www.econbiz.de/10007766148
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7
Tourist Loyalty to Tour Operator: Effects of Price Promotions and Tourist Effort
Campo, Sara
;
Yagüe, María J.
- In:
Journal of travel research : a quarterly publication of …
46
(
2008
)
3
,
pp. 318-326
Persistent link: https://www.econbiz.de/10007899493
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8
Searching the web for global brands: how American brands standardise their web sites in Europe
Okazaki, Shintaro
- In:
European journal of marketing : EJM
39
(
2005
)
1
,
pp. 87-109
Persistent link: https://www.econbiz.de/10006075857
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9
What do we know about mobile Internet adopters? A cluster analysis
Okazaki, Shintaro
- In:
Information & management : the internat. journal of …
43
(
2006
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10008355581
Saved in:
10
Effects of displacement-reinforcement between traditional media, PC internet and mobile internet: A quasi-experiment in Japan
Okazaki, Shintaro
;
Hirose, Morikazu
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 77-104
Persistent link: https://www.econbiz.de/10008212354
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