Integrated marketing communications: effects of advertising-sponsorship strategic consistency
Angeles Navarro; Maria Sicilia; Elena Delgado-Ballester
Year of publication: |
2009
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Authors: | Navarro, Angeles ; Sicilia, Maria ; Delgado-Ballester, Elena |
Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 25092054. - Vol. 4.2009, 3, p. 223-236
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