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An Arousal Regulation Explanation of Mood Effects on Consumer Choice
Muro, Fabrizio Di; Murray, Kyle B - In: Journal of consumer research : JCR ; an … 39 (2012) 3, pp. 574-585
Persistent link: https://www.econbiz.de/10010030770
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WHY DOMINANT COMPANIES ARE VULNERABLE - Recent research suggests that, as consumers feel that their choices are restricted, many respond by turning away from the market leader.
Murray, Kyle B; Häubl, Gerald - In: MIT sloan management review 53 (2012) 2, pp. 12-15
Persistent link: https://www.econbiz.de/10009825945
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Freedom of Choice, Ease of Use, and the Formation of Interface Preferences
Murray, Kyle B; Häubl, Gerald - In: Management information systems : mis quarterly 35 (2011) 4, pp. 955-977
Persistent link: https://www.econbiz.de/10009808177
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Self-regulatory strength amplification through selective information processing
Trudel, Remi; Murray, Kyle B. - In: Journal of consumer psychology : the official journal … 23 (2013) 1, pp. 61-73
Persistent link: https://www.econbiz.de/10010056350
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Looks Interesting, but What Does It Do? Evaluation of Incongruent Product Form Depends on Positioning
Noseworthy, Theodore J; Trudel, Remi - In: Journal of marketing research : JMR 48 (2011) 6, pp. 1008-1020
Persistent link: https://www.econbiz.de/10010011262
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SUSTAINABILITY - Does It Pay to Be Good? In surveys, customers have long claimed that they'd pay more for ethically produced goods. But is that what happens when they actually buy...
Trudel, Remi; Cotte, June - In: MIT sloan management review 50 (2009) 2, pp. 61-68
Persistent link: https://www.econbiz.de/10008165829
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Beyond expectations: The effect of regulatory focus on consumer satisfaction
Trudel, Remi; Murray, Kyle B.; Cotte, June - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 93-98
Persistent link: https://www.econbiz.de/10009846347