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When white space is more than “burning money”: Economic signaling meets visual commercial rhetoric
Pracejus, John W.; O'Guinn, Thomas C.; Olsen, G. Douglas - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 211-218
Persistent link: https://www.econbiz.de/10010142558
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How many pictures should your print ad have?
Chowdhury, Rafi M.M.I.; Olsen, G. Douglas; Pracejus, John W. - In: Journal of business research : JBR 64 (2011) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10008769056
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How Nothing Became Something: White Space, Rhetoric, History, and Meaning
Pracejus, John W.; Olsen, G.Douglas; O'Guinn, Thomas C. - In: Journal of consumer research : JCR ; an … 33 (2006) 1, pp. 82-90
Persistent link: https://www.econbiz.de/10007274223
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The role of brand-cause fit in the effectiveness of cause-related marketing campaigns
Pracejus, John W.; Olsen, G.Douglas - In: Journal of business research : JBR 57 (2004) 6, pp. 635-640
Persistent link: https://www.econbiz.de/10006718609
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Affect Monitoring and the Primacy of Feelings in Judgment
Pham, Michel Tuan; Cohen, Joel B.; Pracejus, John W.; … - In: Journal of consumer research : JCR ; an … 28 (2001) 2, pp. 167-188
Persistent link: https://www.econbiz.de/10006657596
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When Profit Equals Price: Consumer Confusion About Donation Amounts in Cause-Related Marketing
Olsen, G.Douglas; Pracejus, John W.; Brown, Norman R. - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 2, pp. 170-180
Persistent link: https://www.econbiz.de/10007029893
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On the Prevalence and Impact of Vague Quantifiers in the Advertising of Cause-Related Marketing (CRM)
Pracejus, John W.; Olsen, G.Douglas; Brown, Norman R. - In: Journal of advertising : official publication of the … 32 (2003) 4, pp. 19-28
Persistent link: https://www.econbiz.de/10008117812
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Brand Community
Muniz Jr, Albert M.; O'Guinn, Thomas C. - In: Journal of consumer research : JCR ; an … 27 (2001) 4, pp. 412-432
Persistent link: https://www.econbiz.de/10006659415
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The Effects of Television Consumption on Social Perceptions: The Use of Priming Procedures to Investigate Psychological Processes
Shrum, L.J.; Wyer Jr, Robert S.; O'Guinn, Thomas C. - In: Journal of consumer research : JCR ; an … 24 (1998) 4, pp. 447-458
Persistent link: https://www.econbiz.de/10006671219
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The Role of Television in the Construction of Consumer Reality
O'Guinn, Thomas C.; Shrum, L.J. - In: Journal of consumer research : JCR ; an … 23 (1997) 4, pp. 278-294
Persistent link: https://www.econbiz.de/10006674485