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The Impact of Brand Equity on...
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Heitmann, Mark
30
Herrmann, Andreas
28
Stahl, Florian
6
Landwehr, Jan R.
5
Huber, Frank
4
Lehmann, Donald R
4
Polak, Benjamin
3
Befurt, René
2
Einhorn, Martin
2
Goldstein, Daniel G.
2
Kaiser, Christian
2
Landwehr, Jan
2
Lehmann, Donald R.
2
Levav, Jonathan
2
Stadler, Rupert
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Tomczak, Torsten
2
Algesheimer, Rene
1
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1
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
5
Die Betriebswirtschaft : DBW
3
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3
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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1
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1
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1
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Marketing : ZFP ; journal of research and management
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Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
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Marketing management : a quarterly business management publication of the American Marketing Association
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009893566
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2
Decision Process Evolution in Customer Channel Choice
Valentini, Sara
;
Montaguti, Elisa
;
Neslin, Scott A
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 72-87
Persistent link: https://www.econbiz.de/10009796381
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3
The Impact of Sequential Data on Consumer Confidence in Relative Judgments
Biswas, Dipayan
;
Zhao, Guangzhi
;
Lehmann, Donald R
- In:
Journal of consumer research : JCR ; an …
37
(
2011
)
5
,
pp. 874-888
Persistent link: https://www.econbiz.de/10008819543
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4
Sophistication in Research in Marketing
Lehmann, Donald R
;
McAlister, Leigh
;
Staelin, Richard
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 155-166
Persistent link: https://www.econbiz.de/10009175028
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5
60 Years in the Making - A look at the evolution of research on new products, innovation and growth
Lehmann, Donald R
- In:
Marketing management : a quarterly business management …
20
(
2011
)
4
,
pp. 38-44
Persistent link: https://www.econbiz.de/10009816248
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6
Consumer Expectations and Culture: The Effect of Belief in Karma in India
Kopalle, Praveen K
;
Lehmann, Donald R
;
Farley, John U
- In:
Journal of consumer research : JCR ; an …
37
(
2010
)
2
,
pp. 251-264
Persistent link: https://www.econbiz.de/10008440745
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7
Wissenschaftliche Beiträge - Versionierung digitaler Produkte
Stahl, Florian
;
Herrmann, Andreas
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
35
(
2006
)
2
,
pp. 87-95
Persistent link: https://www.econbiz.de/10007425238
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8
Job Creation and Job Destruction in a Regulated Labor Market : The Case of Austria
Stiglbauer, Alfred
;
Stahl, Florian
;
Winter-Ebmer, Rudolf
; …
- In:
Empirica : journal of european economics
30
(
2003
)
2
,
pp. 127-148
Persistent link: https://www.econbiz.de/10006083581
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9
Modeling Multiple Relationships in Social Networks
Ansari, Asim
;
Koenigsberg, Oded
;
Stahl, Florian
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 713-729
Persistent link: https://www.econbiz.de/10009827735
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10
Strategies for selling paid content on newspaper and magazine web sites : an empirical analysis of bundling and splitting of news and magazine articles
Stahl, Florian
;
Schäfer, Marc-Frederic
;
Maass, Wolfgang
- In:
JMM : the international journal on media management
6
(
2004
)
1_2
,
pp. 59-66
Persistent link: https://www.econbiz.de/10009136042
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