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The influence of different types of cues-to-action on vaccination behavior : an exploratory study
Morgan, Felicia N.; McCabe, Deborah Brown; Howley, … - In: Journal of marketing theory and practice 18 (2010) 2, pp. 191-208
Persistent link: https://www.econbiz.de/10009884942
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Service Blueprinting: A Practical Technique for Service Innovation
Bitner, Mary Jo; Ostrom, Amy L.; Morgan, Felicia N. - In: California management review : CMR 50 (2008) 3, pp. 66-94
Persistent link: https://www.econbiz.de/10008056956
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The Effect of a Delay between Choice and Consumption on Consumption Enjoyment
Nowlis, Stephen M.; Mandel, Naomi; McCabe, Deborah Brown - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 502-510
Persistent link: https://www.econbiz.de/10006645069
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Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?
Meuter, Matthew L.; McCabe, Deborah Brown; Curran, James M. - In: Services marketing quarterly 34 (2013) 3, pp. 240-256
Persistent link: https://www.econbiz.de/10010137709
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Creating meaning in marketing education : contrasting faculty, practitioner, and student definitions of meaning
Granitz, Neil A.; Brown McCabe, Deborah - In: Journal of the Academy of Business Education : JABE 7 (2006) 1, pp. 63-82
Persistent link: https://www.econbiz.de/10009889207
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A Coconstructed World: Adolescent Self-Socialization on the Internet
Anderson, Laurel; Brown McCabe, Deborah - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 240-253
Persistent link: https://www.econbiz.de/10010045144