Narrow search
Showing 1 - 10 of 13
Cover Image
Alternative marketplaces in the 21st century: Building community through sharing events
Albinsson, Pia A.; Yasanthi Perera, B. - In: Journal of consumer behaviour : an international … 11 (2012) 4, pp. 303-316
Persistent link: https://www.econbiz.de/10009997779
Cover Image
Information Content and Consumer Readership of Print Ads: A Comparison of Search and Experience Products
Franke, George R.; Huhmann, Bruce A.; Mothersbaugh, David L. - In: Journal of the Academy of Marketing Science 32 (2004) 1, pp. 20-31
Persistent link: https://www.econbiz.de/10006150833
Cover Image
Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus In Ad Processing
Mothersbaugh, David L.; Huhmann, Bruce A.; Franke, George R. - In: Journal of consumer research : JCR ; an … 28 (2002) 4, pp. 589-602
Persistent link: https://www.econbiz.de/10006655421
Cover Image
Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane; Manchanda, Rajesh V.; Smith, Malcolm C. - In: Journal of business research : JBR 64 (2011) 1, pp. 12-18
Persistent link: https://www.econbiz.de/10008769054
Cover Image
Emotional Information Management: Concept development and measurement in public service announcements
Taute, Harry A.; Huhmann, Bruce A.; Thakur, Ramendra - In: Psychology & marketing 27 (2010) 5, pp. 417-445
Persistent link: https://www.econbiz.de/10008402949
Cover Image
Effects of Changing Public Policies of Cultural Protectionism on Sources of Cultural Identity and Consumer Information
Huhmann, Bruce A.; Saqib, Najam U. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 75-88
Persistent link: https://www.econbiz.de/10007748593
Cover Image
The Relationship between task complexity and information search: The role of self-efficacy
Hu, Jing; Huhmann, Bruce A.; Hyman, Michael R. - In: Psychology & marketing 24 (2007) 3, pp. 253-270
Persistent link: https://www.econbiz.de/10007594085
Cover Image
Print advertising: Executional factors and the RPB Grid
Huhmann, Bruce A.; Franke, George R.; Mothersbaugh, David L. - In: Journal of business research : JBR 65 (2012) 6, pp. 849-855
Persistent link: https://www.econbiz.de/10009967327
Cover Image
An examination of humor and endorser effects on consumers' responses to direct-to-consumer advertising : the moderating role of product involvement
Limbu, Yam B.; Huhmann, Bruce A.; Peterson, Robin T. - In: International journal of pharmaceutical and healthcare … 6 (2012) 1, pp. 23-38
Persistent link: https://www.econbiz.de/10010005811
Cover Image
Anthropomorphic responses to new-to-market logos
Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1, pp. 122-140
Persistent link: https://www.econbiz.de/10010093122