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Complementary Goods: Creating, Capturing, and Competing for Value
Yalcin, Taylan; Ofek, Elie; Koenigsberg, Oded; … - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 554-569
Persistent link: https://www.econbiz.de/10010158724
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Research Notes - Contingent Pricing to Reduce Price Risks - To price high or to price low? Contingent pricing is the answer.
Biyalogorsky, Eyal; Gerstner, Eitan - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 146-155
Persistent link: https://www.econbiz.de/10006882470
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Customer Referral Management: Optimal Reward Programs - Should you pay your customers to bring their friends? It depends on how hard it is to delight them!
Biyalogorsky, Eyal; Gerstner, Eitan; Libai, Barak - In: Marketing science : the marketing journal of the … 20 (2001) 1, pp. 82-95
Persistent link: https://www.econbiz.de/10006902872
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Research Note: Overselling with Opportunistic Cancellations - Deliberately overselling available capacity con benefit sellers and consumers
Biyalogorsky, Eyal; Carmon, Ziv; Fruchter, Gila E.; … - In: Marketing science : the marketing journal of the … 18 (1999) 4, pp. 605-610
Persistent link: https://www.econbiz.de/10006910691
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Stuck in the Past: Why Managers Persist with New Product Failures
Biyalogorsky, Eyal; Boulding, William; Staelin, Richard - In: Journal of marketing 70 (2006) 2, pp. 108-121
Persistent link: https://www.econbiz.de/10005917849
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Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility
Desai, Preyas S; Koenigsberg, Oded; Purohit, Devavrat - In: Journal of marketing research : JMR 47 (2010) 1, pp. 36-51
Persistent link: https://www.econbiz.de/10008352947
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The Design of Durable Goods
Koenigsberg, Oded; Kohli, Rajeev; Montoya, Ricardo - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 111-123
Persistent link: https://www.econbiz.de/10008817955
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Optimal Commodity Trading with a Capacitated Storage Asset
Koenigsberg, Oded; Kohli, Rajeev; Montoya, Ricardo - In: Management science : journal of the Institute for … 56 (2010) 3, pp. 449-468
Persistent link: https://www.econbiz.de/10008393750
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How Should a Firm Manage Deteriorating Inventory?
Ferguson, Mark E.; Koenigsberg, Oded - In: Production and operations management : an international … 16 (2007) 3, pp. 306-321
Persistent link: https://www.econbiz.de/10007754179
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Modeling Multiple Relationships in Social Networks
Ansari, Asim; Koenigsberg, Oded; Stahl, Florian - In: Journal of marketing research : JMR 48 (2011) 4, pp. 713-729
Persistent link: https://www.econbiz.de/10009827735