//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing research: new method...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
145
Language
All
Undetermined
134
English
11
Author
All
Kumar, V.
99
Sheth, Jagdish N.
40
Venkatesan, Rajkumar
14
Sharma, Arun
12
Sisodia, Rajendra S.
10
Chan, F.T.S.
6
Petersen, J.Andrew
6
Reinartz, Werner
6
Shah, Denish
6
Sheth, Jagdish
6
Parvatiyar, Atul
5
Ganesh, Jaishankar
4
Pancras, Joseph
4
Reinartz, Werner J.
4
Bohling, Timothy
3
George, Morris
3
Iyer, Gopalkrishnan R.
3
Kumar, U.
3
Mishra, N.
3
Sriram, S.
3
Tiwari, M.K.
3
Atkinson, Geoff
2
Balasubramanian, Siva K.
2
Bechwati, Nada Nasr
2
Chandra, S.
2
Grewal, Dhruv
2
Karande, Kiran
2
Krishnan, Trichy V.
2
Leone, Robert P.
2
Levy, Michael
2
Madan, Vibhas
2
Mcalister, Leigh
2
Nagpal, Anish
2
Naidu, G.M.
2
Pereira, Arun
2
Rajan, Bharath
2
Ramani, Girish
2
Reibstein, David J.
2
Rust, Roland T.
2
Sobel, Andrew
2
more ...
less ...
Published in...
All
Journal of marketing
14
Journal of retailing
14
Journal of the Academy of Marketing Science
12
Journal of business research : JBR
11
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
International journal of forecasting
6
Marketing research : a magazine of management and applications
6
MSI reports : working paper series
5
Harvard business review : HBR
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Operations research, Management science : OR MS ; the international literature digest
3
European journal of marketing : EJM
2
European journal of operational research : EJOR
2
International marketing review
2
Journal of marketing research : JMR
2
Review of marketing research
2
The journal of business & industrial marketing
2
Business horizons
1
C2M : consulting to management ; the forum for consultants to management worldwide
1
Computers & industrial engineering : CAIE ; an internat. journal
1
Decision support systems : DSS ; the international journal
1
Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
1
GfK marketing intelligence review
1
Harvard-Business-Manager : das Wissen der Besten
1
Human resources abstracts : an international information service
1
IEEE transactions on engineering management : EM
1
International business review : the official journal of the European International Business Academy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of service industry management : IJSIM
1
Journal of Indian business research
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing education : JME
1
Journal of service management
1
Journal of world business : JWB
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
583
RePEc
45
Other ZBW resources
39
USB Cologne (EcoSocSci)
38
BASE
2
EconStor
2
more ...
less ...
Showing
1
-
10
of
145
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Choosing the Right Metrics to Maximize Profitability and Shareholder Value
Petersen, J. Andrew
;
McAlister, Leigh
;
Reibstein, David J.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 95-112
Persistent link: https://www.econbiz.de/10008889583
Saved in:
2
The call center couple : India's new middle class
Sheth, Jagdish
- In:
Journal of Indian business research
1
(
2009
)
1
,
pp. 10-13
Persistent link: https://www.econbiz.de/10009931188
Saved in:
3
The double helix of marketing : the complementary relationship between marketing history and marketing theory
Sheth, Jagdish N.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 503-505
Persistent link: https://www.econbiz.de/10009870768
Saved in:
4
Looking through the marketing lens : my journey so far ...
Kumar, V.
- In:
Review of marketing research
8
(
2011
),
pp. 121-157
Persistent link: https://www.econbiz.de/10009957654
Saved in:
5
Competitive advantage in the global marketplace: a focus on marketing strategy
Hult, G.Tomas M.
;
Cravens, David W.
;
Sheth, Jagdish
- In:
Journal of business research : JBR
51
(
2001
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10006726726
Saved in:
6
From the Editor - THE SOUL OF THE GREAT PROFESSIONAL
Sheth, Jagdish
;
Sobel, Andrew
- In:
C2M : consulting to management ; the forum for …
11
(
2000
)
2
,
pp. 9-15
Persistent link: https://www.econbiz.de/10006906553
Saved in:
7
A Framework of Technology Mediation in Consumer Selling: Implications for Firms and Sales Management
Sharma, Arun
;
Sheth, Jagdish
- In:
The journal of personal selling & sales management
30
(
2010
)
2
,
pp. 121-131
Persistent link: https://www.econbiz.de/10008405490
Saved in:
8
Advising the CEO - Trusted advisors often come from outside
Sheth, Jagdish
;
Sobel, Andrew
- In:
Executive excellence : the magazine of personal …
17
(
2000
)
9
,
pp. 19
Persistent link: https://www.econbiz.de/10007116626
Saved in:
9
The branding challenges of Asian manufacturing firms
Birnik, Andreas
;
Birnik, Anna-Karin
;
Sheth, Jagdish
- In:
Business horizons
53
(
2010
)
5
,
pp. 523-533
Persistent link: https://www.econbiz.de/10008444211
Saved in:
10
Till death do us part.but not always: Six antecedents to a customer's relational preference in buyer-seller exchanges
Sheth, Jagdish N.
;
Shah, Reshma H.
- In:
Industrial marketing management : the international …
32
(
2003
)
8
,
pp. 627-632
Persistent link: https://www.econbiz.de/10006251101
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->