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Berthon, Pierre
84
Pitt, Leyland
79
Pitt, Leyland F.
79
Barnes, Bradley R.
25
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20
Berthon, Pierre R.
18
Caruana, Albert
13
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13
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12
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11
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7
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6
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Business horizons
18
Industrial marketing management : the international journal for industrial and high-tech firms
18
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12
International journal of advertising : the quarterly review of marketing communications
11
Marketing intelligence & planning
11
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9
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
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3
International journal of wine business research : IJWBR
3
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3
Journal of the Academy of Marketing Science
3
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3
International review of entrepreneurship : IRE
2
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2
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MIT sloan management review
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1
The internet's impact on B2B sales management: some Australian evidence
Pitt, Leyland F.
;
Barnes, Bradley R.
;
Chakrabarti, Ronika
; …
- In:
International journal of technology marketing : IJTMkt
2
(
2007
)
4
,
pp. 348-363
Persistent link: https://www.econbiz.de/10008270771
Saved in:
2
When outsourcing fragments: customer creativity and technological transmutations
Pehlivan, Ekin
;
Berthon, Pierre R.
;
Pitt, Leyland F.
; …
- In:
Production planning & control : PPC
24
(
2013
)
4
,
pp. 284-293
Persistent link: https://www.econbiz.de/10010068247
Saved in:
3
Quality Management in Business Relationships: The Role of Brands in an Open Source Environment
Chakrabarti, Ronika
;
Berthon, Pierre
;
Watson, Richard
; …
- In:
Total quality management & business excellence : an …
18
(
2007
)
8
,
pp. 947
Persistent link: https://www.econbiz.de/10007864050
Saved in:
4
Quality Management in Business Relationships: The Role of Brands in an Open Source Environment
Chakrabarti, Ronika
;
Berthon, Pierre
;
Watson, Richard
; …
- In:
Total quality management & business excellence : an …
18
(
2007
)
7-8
,
pp. 947
Persistent link: https://www.econbiz.de/10007877469
Saved in:
5
Finding the hidden value in SME networks
Van der Merwe, Rian
;
Pitt, Leyland
;
Barnes, Bradley R.
; …
- In:
International journal of enterprise network management
2
(
2008
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10009878327
Saved in:
6
Swedish BioTech SMEs: The veiled values in online networks
Pitt, Leyland
;
Merwe, Rian van der
;
Berthon, Pierre
; …
- In:
Technovation : the international journal of …
26
(
2006
)
5
,
pp. 553-560
Persistent link: https://www.econbiz.de/10006808474
Saved in:
7
The Impact of Negative Publicity on Celebrity Ad Endorsements
Thwaites, Des
;
Lowe, Ben
;
Monkhouse, Lien L.
;
Barnes, …
- In:
Psychology & marketing
29
(
2012
)
9
,
pp. 663-674
Persistent link: https://www.econbiz.de/10010014620
Saved in:
8
BRANDS - Brand Worlds: From Articulation to Integration
Berthon, Pierre
;
Pitt, Leyland F
;
Chakrabarti, Ronika
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 182-195
Persistent link: https://www.econbiz.de/10008993724
Saved in:
9
Financial services ads and viewer response profiles: Psychometric properties of a shortened scale
Steyn, Peter
;
Pitt, Leyland
;
Chakrabarti, Ronika
- In:
Journal of financial services marketing : JFSM
16
(
2012
)
3
,
pp. 210-220
Persistent link: https://www.econbiz.de/10009816263
Saved in:
10
When customers get clever: Managerial approaches to dealing with creative consumers
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Mccarthy, Ian
; …
- In:
Business horizons
50
(
2007
)
1
,
pp. 39-48
Persistent link: https://www.econbiz.de/10007390982
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