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Laroche, Michel
64
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16
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11
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7
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6
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6
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Journal of business research : JBR
35
The journal of services marketing
6
International journal of advertising : the quarterly review of marketing communications
5
International marketing review
3
Journal of international consumer marketing
3
Journal of international marketing
3
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OLC EcoSci
ECONIS (ZBW)
110
RePEc
45
Other ZBW resources
37
USB Cologne (EcoSocSci)
7
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How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
3
,
pp. 197-211
Persistent link: https://www.econbiz.de/10008408559
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2
How culture matters in children’s purchase influence: a multi-level investigation
Laroche, Michel
;
Yang, Zhiyong
;
Kim, Chankon
;
Richard, …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 113-126
Persistent link: https://www.econbiz.de/10007735093
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3
Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 176-190
Persistent link: https://www.econbiz.de/10009963681
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4
Constitutive marketing: Towards understanding brand community formation
Kilambi, Ana
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10010085855
Saved in:
5
The role of emotions in online consumer behavior: a comparison of search, experience, and credence services
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michel
- In:
The journal of services marketing
26
(
2012
)
7
,
pp. 535-551
Persistent link: https://www.econbiz.de/10010031681
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6
Book review
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 378-380
Persistent link: https://www.econbiz.de/10009030336
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7
Online consumer behavior: Comparing Canadian and Chinese website visitors
Mazaheri, Ebrahim
;
Richard, Marie-Odile
;
Laroche, Michel
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 958-966
Persistent link: https://www.econbiz.de/10009133450
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8
What's So Funny? The Use of Humor in Magazine Advertising in the United States, China, and France
Laroche, Michel
;
Vinhal Nepomuceno, Marcelo
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-417
Persistent link: https://www.econbiz.de/10009187041
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9
F INFORMATION COMMERCE & TECHNOLOGY - A model of consumer Web navigational behavior: Conceptual development and application Fc:130
Richard, Marie-Odile
;
Chandra, Ramdas
- In:
Operations research, Management science : OR MS ; the …
46
(
2006
)
2
,
pp. 205-206
Persistent link: https://www.econbiz.de/10007269564
Saved in:
10
A model of consumer web navigational behavior: conceptual development and application
Richard, Marie-Odile
;
Chandra, Ramdas
- In:
Journal of business research : JBR
58
(
2005
)
8
,
pp. 1019-1029
Persistent link: https://www.econbiz.de/10006713883
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