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Chang, Chingching
29
CHANG, CHINGCHING
1
Li, Hairong
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International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
9
Psychology & marketing
7
Journal of advertising research
2
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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OLC EcoSci
ECONIS (ZBW)
30
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1
Cultural Masculinity-Femininity Influences on Advertising Appeals
Chang, Chingching
- In:
Journal of advertising research
46
(
2006
)
3
,
pp. 315-323
Persistent link: https://www.econbiz.de/10007390433
Saved in:
2
Context-induced and ad-induced affect: Individual differences as moderators
Chang, Chingching
- In:
Psychology & marketing
23
(
2006
)
9
,
pp. 757-782
Persistent link: https://www.econbiz.de/10007289418
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3
Effectiveness of promotional premiums: The moderating role of affective state in different contexts
Chang, Chingching
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 175
Persistent link: https://www.econbiz.de/10008164164
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4
Why are childlike portrayals appealing in East Asia? A cross-cultural comparison between Taiwan and the US
Chang, Chingching
;
Li, Hairong
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 451-473
Persistent link: https://www.econbiz.de/10008448184
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5
Message framing and interpersonal orientation at cultural and individual levels: Involvement as a moderator
Chang, Chingching
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 765-795
Persistent link: https://www.econbiz.de/10008735155
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6
Making unique choices or being like others: How priming self-concepts influences advertising effectiveness
Chang, Chingching
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 399-416
Persistent link: https://www.econbiz.de/10008394828
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7
"Being Hooked" By Editorial Content: The Implications for Processing Narrative Advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 21-34
Persistent link: https://www.econbiz.de/10008229557
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8
Ad framing effects for consumption products: An affect priming process
Chang, Chingching
- In:
Psychology & marketing
25
(
2008
)
1
,
pp. 24-46
Persistent link: https://www.econbiz.de/10007894657
Saved in:
9
The effectiveness of advertising that leverages sponsorship and cause-related marketing: A contingency model
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 317-339
Persistent link: https://www.econbiz.de/10009976135
Saved in:
10
Chronological Age Versus Cognitive Age For Younger Consumers: Implications for Advertising Persuasion
Chang, Chingching
- In:
International journal of advertising : the quarterly …
37
(
2008
)
3
,
pp. 19-33
Persistent link: https://www.econbiz.de/10009976362
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