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Estimating Individual Cross-Section Coefficients from the Random Coefficient Regression Model
Leone, Robert P.; Oberhelman, H.Dennis; Mulhern, Francis J. - In: Journal of the Academy of Marketing Science 21 (1993) 1, pp. 45-52
Persistent link: https://www.econbiz.de/10006156040
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Psychological Implications of Customer Participation in Co-Production
Bendapudi, Neeli; Leone, Robert P. - In: Journal of marketing 67 (2003) 1, pp. 14-28
Persistent link: https://www.econbiz.de/10005937277
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Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm
Bendapudi, Neeli; Leone, Robert P. - In: Journal of marketing 66 (2002) 2, pp. 83-101
Persistent link: https://www.econbiz.de/10005943710
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How to Lose Your Star Performer Without Losing Customers,Too - When a key contact employee leaves, you don't have to watch your customers walk out the door as well. Use these strat...
Bendapudi, Neeli; Leone, Robert P. - In: Harvard business review : HBR 79 (2001) 10, pp. 104-115
Persistent link: https://www.econbiz.de/10005946345
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Applications and Case Studies - A Dynamic Model of Purchase Timing With Application to Direct Marketing
Allenby, Greg M.; Leone, Robert P.; Jen, Lichung - In: Journal of the American Statistical Association : JASA 94 (1999) 446, pp. 365-374
Persistent link: https://www.econbiz.de/10006626742
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Variability of Brand Price Elasticities across Retail Stores: Ethnic, Income, and Brand Determinants
Mulhern, Francis J.; Williams, Jerome D.; Leone, Robert P. - In: Journal of retailing 74 (1998) 3, pp. 427
Persistent link: https://www.econbiz.de/10006627894
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Face Value: Its Impact on Coupon Redemption, Brand Sales, and Brand Profitability
Leone, Robert P.; Srinivasan, Srini S. - In: Journal of retailing 72 (1996) 3, pp. 273-290
Persistent link: https://www.econbiz.de/10006633155
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Variability of Brand Price Elasticities across Retail Stores: Ethnic, Income, and Brand Determinants
Mulhern, Francis J.; Williams, Jerome D.; Leone, Robert P. - In: Journal of retailing 19980, pp. 427
Persistent link: https://www.econbiz.de/10006640003
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Measuring Market Response to Price Changes: A Classification Approach
Mulhern, Francis J.; Leone, Robert P. - In: Journal of business research : JBR 33 (1995) 3, pp. 197-206
Persistent link: https://www.econbiz.de/10006742228
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Generalizing What Is Known About Temporal Aggregation and Advertising Carryover
Leone, Robert P. - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. G141
Persistent link: https://www.econbiz.de/10006936047